Reflecting a flourishing business sector, last month was an outstanding one for the awareness and perception of franchising. A wealth of articles and features across a range of media outlets highlighted the diversity and development of the £15bn industry.
The most prominent was a 16-page report distributed in The Times on Wednesday 9 March. Backed by HSBC and featuring a series of in-depth articles written by professional business journalists, Future of Franchising showcased everything from growth sectors to financing, domestic success to international development. The bfa’s Cathryn Hayes also authored a feature on the macro-economic position of franchising in the UK. You can download the full report here.
The report was sandwiched by bfa chief executive, Pip Wilkins, being interviewed by both the Guardian and Daily Mail, completing coverage in three national outlets over the course of three weeks (supplemented by mentions in the Mirror and Sun, and further coverage in the Mail).
We’ve also supplied advisory articles and features, as well as working with several franchisors on opportunities in trade press, franchise media, regional newspapers and multiple business and entrepreneur titles. And we reached military resettlement audiences thanks to our continuning work with Easy Resettlement magazine.
And while all that was going on, we were busy running In Business By 30, a national campaign on the success of younger franchisees in the sector which was covered widely and internationally, from Student Times to business outlets and from regional specialists to the Daily Mail and family-focused sites – it even reached Washington DC!