The 2012 Global Master Franchise Forum held in Venice in March was hailed as a great success by the franchisors that attended, with some master franchise deals already being done as a result of the event.
This new event in the international franchising calendar introduces franchisors to the specialist franchise brokers and consultants from around Europe that will help to find master franchisees in their respective countries.
The organising respresentative in the UK is The International Franchising Centre, whose Director Farrah Rose was delighted with the enthusiasm of UK franchisors for the event: “Many UK franchisors are actively seeking growing overseas markets to expand into and this was reflected by the strong UK representation in Venice. One UK franchisor has already found a European master franchisee as a result of attending and there are more deals in the pipeline.
“The success of this two-day meeting was down to the fact that it wasn’t a side show, but rather an independent event in its own right, entirely focused on matching franchisors with master franchisees from across Europe. All of those attending were committed and serious about international expansion and this has been borne out by the immediate results.”
One well-known UK franchisor who attended said: “This innovative concept will allow the participants to develop relationships at a pace that may not have been possible before, drawing on international expertise and achieving their growth strategies.”