Meet the BFA Team

Pip Wilkins QFP

What Pip doesn’t know about franchising probably isn’t worth knowing! With 25 years’ experience in the franchise sector, her career has been focused on the BFA and she now leads one of the most successful franchise associations in the world. Pip’s vision for the BFA is very clear: to maintain & strengthen standards, provide educational opportunities that influence success and to ensure the wider promotion of franchising.

The BFA team is passionate about franchising and aims to provide a bespoke customer experience to help you, your brand and teams connect, learn and develop within the franchise industry.

You can contact us at any time on 01235 820470, or by emailing

Emily leads the BFA Academy and her top priority is building out a comprehensive and valuable programme of education, training and support to the BFA’s members and those considering starting their franchising journey. She also drives the promotional activity of the association to raise awareness of franchising to a wider community.

Emily Price QFP

COO (The BFA Academy)
As well as supporting Pip with her daily responsibilities, Emma uses her passion for planning and organisation to look after the central team and make sure it’s meeting the demands of the wider business. She’s also the key liaison with the association’s finance function and is guardian of the BFA’s internal HR systems and employee onboarding.

Emma Cook

Executive Support Manager
A seasoned franchise professional, Simon is working with the Executive Team on projects relating to membership recruitment and retention, utilising his wealth of franchisee management knowledge.

Simon Bartholomew QFP

Project Consultant
Heading up the Central Services & Projects Team, Jo manages the larger strategic and marketing projects to ensure that the BFA continues to grow and develop. Supporting the wider business streamlining how we work and ensuring we promote ourselves and our members not only efficiently but creatively.

Jo Stannard

Head of Central Support & Projects
Gabrielle is the BFA’s visual brand ambassador and is responsible for designing content across all BFA channels. With a creative approach towards the design process, she develops concepts and themes for events, video projects and looks after the continued development of the website.

Gabrielle Day

Brand & Design Executive
Clair spearheads the BFA's marketing initiatives, ensuring seamless alignment with our brand essence. Her role encompasses overseeing the BFA’s communication channels with proactive outreach, she builds strong external relationships and supports membership and BFA Academy.

Clair Brewster-Kerby

Marketing & Communications Manager
Kerry manages all things digital, ensuring the BFA’s brand stands out in the digital world. Her role includes developing our social media strategy building the brand awareness, managing our digital campaigns and creating content to continue to support the BFA and its members.

Kerry Ryman

Digital Media Manager
Codie is a key member of the Central Services & Projects Team providing administrative support with business as usual, as well as involvement in delivering project and supporting the marketing team.

Codie Grewer

Central Services Assistant
Donna has spent many years working in franchising, project management and organising events. She now takes her experience and her passion for connecting people and sharing franchising knowledge to ensure the smooth execution of all Academy training, educational and member events.

Donna Hall

Head of Training
Keith is highly experienced in events management with a wealth of knowledge and expertise in the field. He makes sure that the planning and execution of events and activities runs smoothly and successfully across the BFA and BFA Academy. With strong organisational skills and attention to detail, he is well-equipped to handle the diverse and dynamic demands of his role.

Keith Kwan

Events Manager
James thrives on creating strong relationships to ensure customers feel supported and at the heart of the BFA’s work. He heads up our Membership & Standards Team with a strong focus on building trust, adding value for our members and maximising their engagement.

James Sedgwick

Head of Membership & Standards
Andy guides franchise brands through the BFA’s accreditation process so spends most of his time knee deep in training manuals, company accounts and franchise agreements. Stress testing franchise business models is what he does best! Andy’s mission is to continue to strengthen the association’s standards and compliance.

Andrew Dick QFP

Standards Manager
Will’s focus is on building relationships with the BFA’s customers. He strives to ensure the members feel supported and are making the most out of their membership, while guiding those who are considering franchising to the appropriate places to expand their knowledge on the industry.

Will Strike

Franchise Support Manager

Matthew Taylor

Standards Assistant

Here at the BFA, we are here to support you at whatever part of your franchising journey you are on.

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