Meet the team

Our team is passionate about franchising and we are here to help you, your brand, and teams connect, learn and develop in the franchise industry.

Pip Wilkins

CEO

Pip cut her teeth in franchising and now spends most of her time laying foundations to support a fast paced and evolving sector. Pip’s mission for the bfa is very clear. To maintain standards that strengthen, education that influences success, providing platforms to connect and support and continual promotion to raise awareness of the industry as a whole. 

Emily Price

COO

Emily’s main focus is designing winning strategies and working with the bfa team to achieve amazing results for the members, the bfa business and themselves. Turning the bfa’s vision into reality is her priority and she holds a firm belief that the journey presents a fabulous opportunity to all that commit.

Helen Bodiam

FInance Director

Accountable for the bfa purse, Helen is responsible for all management accounts and works closely with the senior leadership team to design budgets that deliver on the bfa’s core objectives and special projects. A close eye is kept on the business suppliers and she is the master of contract negotiation.

Patrick Hulbert

PR & Comms Director

If there is a campaign worth running Patrick is more than likely already on the case. Responsible for building relationships and securing channel distribution that can extend promotional reach, Patrick and his team are well worth connecting with if you are serious about brand awareness or require exceptional franchise content.

Laura Harvey-Smith

Training & Education Director

Sporting an extensive range of training and consultancy experience in franchising, Laura is perfectly placed to develop the training and education pillar at the bfa. There are exciting strategic plans already underway and we are sure that as part of the senior leadership team at the bfa Laura will see us on a road to global educational success.

Catriona Berry

Customer Experience Manager

Cat has experienced franchising as both franchisor, franchisee and customer. We are pleased to say she now supports bfa members in their franchising journeys as they strive to build strong businesses that can sustain the test of time in franchising. We are confident that if you have a challenge in franchising Cat will have almost certainly come across a solution for this in her time.

Andrew Dick

standards Manager

Andy spends most of his time knee deep in training manuals, company accounts and franchise agreements, stress testing franchise business models is what he does best. As with any globally leading franchise association we cannot rest on our laurels and Andy has made it his mission to continue strengthening standards and compliance practices at the bfa.

Will Strike

Compliance Officer

Will is detail focused, passionate about customer service and a data analyst machine. Working tirelessly with prospects and members, Will focuses the majority of his time reviewing industry challenges and ensuring network risks don’t become big issues. This makes him well placed to identify industry knowledge gaps and recommend new bfa innovations to maintain high quality in the industry.

Maria Hartnell

Business Coach

Maria comes with a wealth of franchising knowledge and having worked with several franchisors in her time feels ready to impart her wisdom with the industry at large. Maria hopes that ‘a problem shared can be a problem solved’ at the franchise gym. We can’t wait to see the franchise industry benefit from Maria and her team’s experience.

Nicole Smith-Dawson

Operations Executive

Nicole is our relationship extraordinaire, she makes it her mission to speak to any business operating in the franchise sector new and old about standards, education and promotion in franchising. Nicole loves finding out what makes brands tick, what their goals are and helping them to achieve these through their engagement with the bfa.

Caitlin Cook

PR & COmms Officer

Caitlin is the bfa’s campaign guru, not only is she the ultimate wordsmith but she has an incredible passion for engaging the membership and helping them promote exceptional brand value strategies. Caitlin’s keen eye for a media hook can add significant value to those that work with her.

George Hopkins

FInance Assistant

George is pretty nifty with an excel formula or two and we’d like to say it’s highly likely you won’t hear from him often as he ensures we remain free from debt. Members keeping their payments up to date means we can tap into George’s analytical mindset to support project review work, this is the meaty part of the job that enables the bfa to make agile business decisions to support visionary goals.

Jen Chapman

Business Operations Manager

Jen has an incredible work ethic and ability to drive through heavy workloads with little hesitation, She is absolutely the team’s centre field player and we love that she can transition to support different teams with ease, proving her role as the bfa’s special project champion.

Jasmine Archer

Marketing & Comms Officer

Jasmine is queen of the bfa’s data and she comes armed with a toolkit of marketing strategies to help the bfa boost its brand presence and show significant value to customers both old and new.

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