Award Leisure

Company Overview

Award Leisure are a family-run business that offer a unique retail opportunity specialising in luxury outdoor leisure products, such as; premium Hot Tubs, Swim Spas, Gazebos, Awnings, Garden Buildings, Wood Fired Pizza Ovens and BBQ Egg ovens all with exceptional value for money. With over 30 years’ experience in the garden leisure sector, Award Leisure have gained unrivalled recognition from both the industry and manufacturers in the form of multiple awards. This includes the latest honours from Canadian hot tub manufacturer Coast Spas for exceptional growth, sales and outstanding customer service. As well as Showroom of the Year award by BISHTA and UK Pool and Spa Awards. Award Leisure have also been recognised for installing the most hot tubs in the UK.

Due to the success and high demand (30% year-on-year market growth) of their products and after care service, Award Leisure decided to franchise the business in 2016. With a team of over 23 people it was agreed that by partnering with likeminded, driven and hardworking entrepreneurs Award Leisure could continue to offer the same quality standard of products and services (which has been the key to their success these last 33 years) across the UK and hopefully worldwide. In the first year Award Leisure have accrued two franchisees, which are currently over achieving their projected targets.

The aim is to continue to grow the brand throughout the UK and to award up to 50 successful franchisees, their own store and protected territory by the end of 2022.

Franchise Overview

Award Leisure currently operate 3 company owned award winning flagship showrooms covering the Midlands & East Anglia, which have gained Which Trusted Trader accreditation and WhatSpa Approved status, attract customers from far and wide throughout the North and South of England with a display of over 80 hot tubs & swim spas; including a host of unique models from one of the world’s leading manufacturer’s Coast Spas, as well as a range of outdoor enclosures, cedar saunas, pizza ovens and outdoor leisure products.

Award Leisure prides themselves on offering a trusted and excellent service to clients, so it is important that franchisees exude honestly, integrity and professionalism always. If you enjoy interacting with a broad range of people and have excellent communication skills, determination and an eye for success, then consider an Award Leisure franchise.

Key Information

  • Network Size: 0-10 units
  • Franchise Type: Opportunity for both management and job
  • Typical Start-up Cost: Franchise fee is £21,500, this includes operating systems, corporate clothing, business plan, EPOS and CRM systems, initial training etc. The total capital investment is around £83,000 depending on showrooms size. This includes, stock, marketing budget, shop fit costs, tools & equipment, legal fees, vehicle signage and deposit and the franchise launch budget. Everything to get you up and running.
  • Minimum Personal Investment: £50,000+
  • Franchise Location: Retail unit based
  • Market: B2C & B2B

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).


Award Leisure’s training programme delivers, one-to-one training at their headquarters and largest product showroom with a team of award winning certified experts. As well as, on the job training out in the field to gain the highest level of knowledge and to see how real-life situations and activities are handled. It does not matter what background or previous experience you’ve had. Award winning training is provided around all aspects of the business with key emphasis on management, sales and service.

In addition to technical training, guidance and on-going support are provided throughout our business systems, marketing methods, technical development and staff training. Award Leisure will help you deliver a high-quality, professional service with that personal touch enabling you to win the loyalty and recommendation of clients throughout your territory.

Daily Life of a Franchisee

Setting up an Award Leisure franchise entails finding the right location and retail premises with the help of our head office team, to showcase and retail an extensive product range of exciting, unique and exclusive outdoor luxury leisure products;

  • Hot tubs
  • Swim Spas
  • Woodfired Pizza Ovens
  • BBQ Egg Ovens
  • Garden Buildings
  • Gazebos
  • Indoor and Outdoor Saunas
  • BBQ Huts
  • Awnings
  • Drinks Coolers
  • Chemicals

The role of an Award Leisure franchisee is stimulating, enjoyable and highly rewarding. But our exciting concept is so much more than just a retail showroom - we pride ourselves on being a ‘one stop shop’ delivering everything from site surveys, hot tub testing, sales, service and installation. Our proven operating systems helps mentor our franchisees on the maintenance of all of our products, creating customer loyalty and satisfaction. With this support, all franchisees have the benefit of residual sales, referrals; repeat business and service work for many years thereafter any sale.

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