Barking Mad Ltd

Contact details

Member - Full
Animal Care and Training
Mrs Lee Dancy
Barking Mad Ltd  
015242 76476
2 Lane House Business Park, Kendal Road, Kirkby Lonsdale, Cumbria, LA6 2HH

About Barking Mad Ltd



Pet Care Pioneers

Providing fabulous bespoke dog holidays across the UK since 2000.

Our customers’ dogs’ receive one to one care staying in experienced dog loving family homes organised locally in person. The professional luxury dog home boarding service is truly unique and continues to be independently rated by customers as 5* category leader on TrustPilot. Barking Mad is active in local dog host community events.

Seen on national TV.TV

ISO9001 accredited.

Part of the Franchise Brands plc group.


Network size: 51 – 100 units
Operation Location: Home & Office based
Franchise type: Opportunity for both
Market: Business to consumer


Initial classroom in-house training with support in all areas.

Guidance throughout term. Training / support ongoing with regular points of contact and events every year. We involve your employees providing ‘Supporting Success’ training day.

We provide a comprehensive in house training

Covering all aspects including:

• Business planning / systems

• Dog behaviour

• Marketing / PR

• Social media / Email marketing

• Database / CRM

• Sales techniques

• Accounts

• I.T. (including laptop / smartphone set-up)

• Administration

• Customer service



Every day is different; a sociable role in the office, or out and about simply telling people who you are and what you do. Meeting new customers and owners as well as host families to look after canine guests. Driving to collect and deliver dogs. Meeting local contacts such as vets, dog walkers and groomers. You will be organising community events for dog lovers in your territory - coffee mornings, afternoon teas, shopping centre promotions.

Kerry Wells Group


TYPICAL TOTAL START-UP COSTS [including any borrowing]: £14,957
MINIMUM PERSONAL INVESTMENT [excluding any borrowing]: £10,000


Turn the dream of working with dogs and dog loving people every day into a successful career. Established in 2000 we have grown because of the success of our franchisees and power of the brand.

Profitable greenfield and resales available based upon quality customer service and regular repeat business. Many years’ of multi-award winning experience.

Passionate about dogs and excellent customer service. If you think you'd like to join the team, we look forward to hearing from you!

Amazon Winner

Barking Mad Ltd Case studies

  • Tina Young

    Barking Mad Ltd: Tina Young

    When I was younger, I can’t recall telling my careers advisor that I wanted a job arranging holidays for dogs! So, how did I get here?

  • Amanda & Alan Hartley

    Barking Mad Ltd: Amanda & Alan Hartley

    Six years after becoming Barking Mad hosts and falling in love with the brand, Amanda and Alan finally got the chance to take on their own franchise; three awards in their first three years suggests it was worth the wait!

  • Nicola Sheard

    Barking Mad Ltd: Nicola Sheard

    When discovering her local Barking Mad was fully booked after she wanted a home from home for her own dogs, Nicola wanted to register for the future when she got home. Instead, she ended up buying the business!

  • Shirley Rands

    Barking Mad Ltd: Shirley Rands

    Shirley discovered Barking Mad after looking for somewhere for her own dog to stay while she was away. She was so impressed by the experience that she decided to become a franchisee!

  • Kevin Matthews

    Barking Mad Ltd: Kevin Matthews

    Having been a Barking Mad customer for several years and keen to run my own business, I jumped at the opportunity to take over this successful franchise and offer the same service to others.

  • Melissa Sincock

    Barking Mad Ltd: Melissa Sincock

    I first came across Barking Mad when my mum used the service for her dog. She loved it and knew that I would jump at the chance to work with dogs and run my own business.

  • Mark Abbott

    Barking Mad Ltd: Mark Abbott

    Mark bought his business at 55 years old having worked in IT and Sales. “I was looking for a new direction. We already have four mad, but very happy Yorkshire Terriers so the idea of building a business out of our love for dogs seemed a great idea."

  • Joe King

    Barking Mad Ltd: Joe King

    Until I joined Barking Mad I was an Outdoor Education Instructor working with young people in adventurous settings, it was a great job but when discovered Barking Mad I simply knew I had to get involved.

  • Anthony Williams
    Countrywide Signs Limited - Franchisee case study

    Already experienced in running his own business Anthony Williams decided to become a Countrywide Signs franchisee as it provided the brand recognition he wanted.

    Read the full case study
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