Barking Mad Ltd

  • Membership: Full
  • Sector: Pet Services
  • Contact: Mrs Lee Dancy
  • Email:
  • Tel: 01524276476
  • Location: 2 Lane House Business Park, Kendal Road, Kirkby Lonsdale, Cumbria, LA6 2HH


Company Overview

Pet Care Pioneers

Providing fabulous bespoke dog holidays across the UK since 2000.

Our customers’ dogs’ receive one to one care staying in experienced TVdog loving family homes organised locally in person. The professional luxury dog home boarding service is truly unique and continues to be independently rated by customers as 5* category leader on TrustPilot. Barking Mad is active in local dog host community events.

Seen on national TV.

ISO9001 accredited.

Part of the Franchise Brands plc group.

Franchise Overview

Turn the dream of working with dogs and dog loving people every day into a successful career. Established in 2000 we have grown because of the success of our franchisees and power of the brand.

Profitable greenfield and resales available based upon quality customer service and regular repeat business. Many years’ of multi-award winning experience.

Passionate about dogs and excellent customer service. If you think you'd like to join the team, we look forward to hearing from you!


Key Information

  • Network Size: 51-100 units
  • Franchise Type: Opportunity for both management and job
  • Typical Start-up Cost: £14,957
  • Minimum Personal Investment: £10,000
  • Franchise Location: Home & office-based
  • Market: B2C

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).


Initial classroom in-house training with support in all areas.

Guidance throughout term. Training / support ongoing with regular points of contact and events every year. We involve your employees providing ‘Supporting Success’ training day.

We provide a comprehensive in house training

Covering all aspects including:

  • Business planning / systems
  • Dog behaviour
  • Marketing / PR
  • Social media / Email marketing
  • Database / CRM
  • Sales techniques
  • Accounts
  • I.T. (including laptop / smartphone set-up)
  • Administration
  • Customer service

Kerry Wells Group

Daily Life of a Franchisee

Every day is different; a sociable role in the office, or out and about simply telling people who you are and what you do. Meeting new customers and owners as well as host families to look after canine guests. Driving to collect and deliver dogs. Meeting local contacts such as vets, dog walkers and groomers. You will be organising community events for dog lovers in your territory - coffee mornings, afternoon teas, shopping centre promotions.

Amazon Winner


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