Bluebird Care

Contact details

Member - Full
Domestic and Personal Services
Carole Stubbs
Bluebird Care  
01730 260 026
Charles House, Charles Street, Petersfield, Hampshire, GU32 3EH

About Bluebird Care

Company Overview

Bluebird Care provides caring and competent staff to deliver the highest standards of care at home, not only to older people, but also to people with learning disabilities and to children and their families. Experience in the care sector is not necessary. What is required is a determination and a strong desire to develop a successful business by working to a proven business format. Bluebird Care has created a process of selection of franchisees, not of franchise ‘sales’.

Franchise Overview

BluebirdBluebird Care has been in operation since 2004. The exceptional results of this business led to the development of the Bluebird Care Franchise in June 2006. Our reputation for providing a high quality of care has led to a number of national accounts, working with major care and insurance brands.

With over 200 offices, Bluebird Care is one of the largest and most experienced care at home franchises in the UK and Ireland. However, we still have opportunities available throughout the UK.

Key Information

  • Network Size: Over 200 units
  • Franchise Type: Management
  • Typical Start-up Cost: £110,000-115,000
  • Minimum Personal Investment: £35,000
  • Franchise Location: Office-based
  • Market: B2B and B2C

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).

Bluebird Care


Our initial three-month fast start programme provides the detail to set up and run the business and understand the care sector in which we operate. Our staff courses provide the understanding of roles and assist greatly in ensuring competent staff. 

We have recently incorporated a unique e-learning training package for care staff. Full care management software training is also included in our franchise package, as is ongoing training and updates for both franchisees and staff.

Daily Life of a Franchisee

The Bluebird Care business model is very specific about a franchisee’s role within the business. As this is a private market model, the role is about business development. You will be working on the business, building relationships through a combination of networking and undertaking promotional activity. You will employ staff who will work in your business covering the more specific care management roles, such as the recruitment and training of care staff.


Bluebird Care Case studies

  • John and Jane Perry

    Bluebird Care Edinburgh & Glasgow South: John and Jane Perry

    "Having sought care for a family member, we knew about the poor standards of care in the market and how important it is to offer great customer service."

  • Jyoti Kohli

    Bluebird Care Haringey: Jyoti Kohli

    "When writing commercial credit applications for Bluebird Care franchises I quickly recognised the brand to be one of high standards and quality care."

  • Huw Owen

    Bluebird Care Cardiff South, Vale of Glamorgan: Huw Owen

    "I am financially more secure now than I have ever been."

  • Yvonne Jenkins

    Bluebird Care Durham North: Yvonne Jenkins

    "I decided to run my own business because I felt I could potentially make a difference to the way care is provided to people in their own homes."

  • Sue MacLaughlin

    Bluebird Care Coleraine: Sue MacLaughlin

    "There is no doubt that franchising was the way to go. All policies, procedures and marketing materials were already in place which enabled me to open our doors for business in a matter of months."

  • Brian McAuley

    Bluebird Care South Lanarkshire: Brian McAuley

    "I quickly recognised how Bluebird Care ticked all the boxes commercially and just as importantly, morally and ethically."

  • Phil Johnson
    Autosmart - Franchisee case study

    Having a wife who runs her own business, Phil, a former manager with a fleet rental company, envied the independence it gave her. When a local Autosmart franchise came up for sale he knew that it was the opportunity he was looking for.

    Read the full case study
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