Before joining Dream Doors and launching his franchise in Swansea, Lavine Jones held several lucrative positions for high street brands, working his way up to become an operations director for O2. But, while he thrived on responsibility and appreciated the financial rewards on offer, Lavine had never felt fulfilled in his career. That changed when he decided to open his own Dream Doors franchise; here Lavine tells us what first attracted him to the proposition:
“I could instantly see the value in the Dream Doors service as well as the potential prospects for a franchisee,” he says. “The fact that customers could save up to 40% is a big deal, no matter the business. So, to me, it’s obvious why so many have warmed to Dream Doors”.
Like many people leaving behind the security of a salaried role, Lavine was a little apprehensive about his transition from employee to franchisee. He had previous experience in interior design, although was only just joining the kitchen industry. Lavine was driven, with personal discipline and the ability to learn from those around him. He also recognised that everyone involved with Dream Doors shared his hunger for success.
“As soon as I met Troy (Dream Doors' founder and managing director) I knew that this was the company I wanted to invest in,” says Lavine. “His passion for the brand is infectious. I've worked closely with my business development manager since the outset too, and his skills, knowledge and enthusiasm for the business have definitely helped us get to where we are today.”
Lavine admits that his journey so far has had its fair share of challenges. For a start, he must travel from his home in Cardiff to Swansea every day, and back again. On average Lavine drives 100 miles daily!
“There were no opportunities in Cardiff when I approached Dream Doors. The nearest available territory was in Swansea,” he says. “But I believed so much in this business that I was prepared to travel, and that belief has paid off. The benefits of being able to work with my wife, and see more of my kids than I ever did when I was employed, far outweigh the hassles of the commute!”
“This is the best experience I've ever had,” Lavine adds. “But it might not be right for everyone. My advice to anyone starting out in a franchise is to be patient and be prepared to put a huge amount of time and effort in. You'll need to be humble at times too, and be willing to change the way you work. Do that and you could have a fun, rewarding and lucrative business of your own.”