Guinot

Expanding Member
– Joined 2012

Are you a skincare enthusiast ready to turn your passion into a thriving business?

A natural leader dedicated to team success and delivering exceptional client experiences?

Motivated, coachable, and focused on your professional and personal growth?

Business-minded with the discipline to follow a proven model?

An ambition to be a part of your local community?

If you believe you are this person, then a Guinot Franchise salon could be the perfect treatment for your future. As a Parisian skincare brand, you don’t need to speak French—but you do need that je ne sais quoi to set you apart from the competition and embody what it means to be a Guinot Franchisee.

Founded in 1963 by René Guinot, L’Institute Guinot, further succeeded in by Dr Jean-Daniel Mondin in Paris in 1972, into the global market leader of Guinot- Mary Cohr Group. With a philosophy of treatment led results, prescriptions based on treatments and skincare products have revolutionised the world of beauty.

The salon-exclusive Guinot brand is best known for its non-invasive face and body treatments, combining advanced machine-based technology with the expertise of hands-on Beauty Doctors. Founded over 50 years ago in Paris, Guinot has become a global leader in professional skincare, offering prestigious, award-winning treatments and customized plans to help clients achieve their skincare goals—all delivered with exceptional 6-star service. Today, Guinot operates in 11,000 locations across 70 countries, supported by a well-established franchise model with over 500 franchises worldwide. Guinot UK, a wholly owned subsidiary of Guinot Paris, is bringing this proven opportunity to the UK market as an alternative to aesthetic medicine.

Guinot Franchise salons are built on a model that allows us to offer a client journey like no other high street salon, via our skincare specialist and the offering of prescription-based treatments, as well as being able to further reach clients of life-limiting illnesses through our Cancer Care treatment, as well as our Masced, Betransaware, Black Skin Directory and Massage for Mental Health training.

Training

Guinot offers two training paths to support our franchise network, divided into franchisees and therapists, as well as your team.

This is further mirrored in our 5 pillars of ongoing support and training.

  • Business
  • Operations
  • Marketing
  • Training
  • Our Network

Our franchisees receive a comprehensive training programme which is designed to give you the know-how, essential skills, and confidence to run your business successfully and safely in the knowledge that support and advice are available should you need it.

Induction – one week’s training at HQ, including day-to-day salon operations, brand knowledge, marketing, salon software, and two days of shadowing at the company-owned reference salon.

Launch – comprehensive on-site support from your Guinot Franchise team, designed to set your salon up for success from day one. You’ll receive expert, in-person guidance covering every essential area:  from impactful merchandising and retail best practices to salon presentation, commercial therapist development, and proven business operations. We’ll also assist with system implementation and regular on-site performance checks to ensure everything runs smoothly and efficiently.

Continual – coaching from head office support team with bi-weekly business check-ins, quarterly marketing support calls, bi-monthly operational support meetings, and a dedicated franchise trainer, quarterly marketing tutorials, refresher seminars, therapist and manager topic training in salon services and marketing, and an interactive e-training app.

All franchisee therapists and any owner-operated franchisees also gain industry training from our training school, a BABTAC Award Winners 2025, CIBTAC endorsed centre. Once a course of training is completed, therapists will receive a Guinot certified accreditation. Therapists will also receive a BABTAC certified accreditation.

Induction – One month’s training across initial and brand training, facial and body treatments, product knowledge, alongside our therapist finishing, and our converted beauty doctor model. They will also experience a day running a column in our reference salon.

Launch – With our Franchise Trainer a bespoke on site therapist finishing training programme is put together with our franchisees and HQ team to allow for therapist to develop and learn in the comfort of their salon with ongoing support from Guinot.

Continual – refresher seminars, therapist topic training in salon services, and interactive e-training app to allow your therapists to stay up to date with step-by-step guides on how to perform all our treatments and key information about our range of products.

Your salon will also receive continuous support from our regional dedicated franchise trainer, who will ensure your team is performing at the highest level with yearly audits as well as in-salon training days throughout the year.

 

 

What will I do as a Franchisee

A varied and busy day is what can be expected when managing a Guinot franchise. Team meetings, stock control, welcoming clients, hosting events, and networking are intrinsic parts of running the business, as well as the important task of marketing. With guidance from Guinot, the franchisees implement a comprehensive marketing calendar that is renewed every twelve weeks, along with bespoke initiatives that salons can run at the best time to suit their business.

Guinot is a retail franchise opportunity therefore, you will be expected to operate and manage a thriving beauty salon business from a specific premises.

It has never been a better time to join the Guinot family and be part of our exciting plans!

 

Key Information

Start-Up Cost:

£99,000+

Franchise Type:

Premises based

Sector Type:

Beauty

Investment Type:

Start-up Franchise

Market:

B2C

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