Home Instead Senior Care

Contact details

Member - Full
Domestic and Personal Services
Ruth Brown
Home Instead Senior Care  
01925 732466
Unit 2, Acres View, Walnut Tree Business Centre, Walnut Tree Farm, Lower Stretton, Warrington, WA4 4PG

About Home Instead Senior Care

Franchisor of the Year 2016Company Overview

Home Instead

Home Instead Senior Care UK provides non-medical homecare to seniors. As a franchisor, it celebrated its 10th anniversary in September 2015.

Homecare visits last a minimum of one hour with Home Instead, to provide time for relationship-led homecare to be given, which helps seniors stay living happily and healthily in the comfort of their own homes.

There are 150 carefully mapped territories available for caring entrepreneurs with Home Instead, 2013 winner of the bfa Franchisor of the Year Gold Award and Silver winner in 2016.

Franchise Overview

Home Instead

Home Instead has 150 territories available, all with a minimum of 25,000 residents aged over 65. By years 3-4 franchisees can typically own a business with a £1million turnover generating an operating profit of 15-20% (excluding any director salary or loan costs). This is achieved with around 130 clients. Territory resales are available across the UK. Home Instead has received a 5 Star Rating in a franchisee satisfaction survey, the highest possible, in 2013, 2014 and 2015.

Key Information

  • Network Size: Over 100 units
  • Franchise Type: Management
  • Typical Start-up Cost: £90,000-110,000
  • Minimum Personal Investment: £30,000 (30%)
  • Franchise Location: Office-based
  • Market: B2C

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).


Franchisor of the Year 2016Home Instead’s training and support programme is second-to-none, commencing with a tailored 180-day training programme, followed by ongoing support from the business development team. With a 5:1 ratio of franchise offices to national office employees, the support that can be drawn upon is comprehensive; including business development, marketing, care and quality standards, financial management, and IT. Peer support and collaboration is encouraged at conferences, through neighbour networking and online facilities.

Daily Life of a Franchisee

As caring entrepreneurs, Home Instead’s franchisees become thought leaders in their communities, acting as the conduits through which Home Instead can achieve its mission to change the face of ageing. An average day involves managerial duties, good communication with employees (caregivers and a care manager) and clients, and active networking within the community, to raise local profile of the model and build links with key charities, organisations and local figureheads.

Home Instead Senior Care Case studies

  • Paul Tame

    Home Instead Senior Care: Paul Tame

    After a career in investment banking in the City, Paul decided to take voluntary redundancy in order that he could commit time to working with local voluntary organisations...eventually leading him to Home Instead.

  • Fiona Harrall

    Home Instead Senior Care: Fiona Harrall

    Fiona came to a stage in her life when she really didn’t enjoy the pressure and the long hours, she wanted a new way of life. Running a franchise business seemed the perfect opportunity, particularly with the back-up and continued support which Home Instead provides.

  • Anitra Camargo

    Home Instead Senior Care: Anitra Camargo

    When high-flying business woman Anitra Camargo was diagnosed with secondary cancer in 2010, naturally she was devastated. However, just over a year later after successful treatment, she opened a new Home Instead Senior Care franchise business.

  • Andrew Senew

    Home Instead Senior Care: Andrew Senew

    Andrew is a qualified accountant and prior to joining Home Instead worked in the finance sector in project management, latterly running his own business.

  • Mark Darnell

    Home Instead Senior Care: Mark Darnell

    Mark Darnell, who co-owns the Home Instead Senior Care franchise in East Northants, has shown both Ray Warburton and Gail Devereux-Batchelor “the way to care” by introducing them to a Home Instead Senior Care franchise.

  • Lynn Elliott

    Home Instead Senior Care: Lynn Elliott

    Lynn Elliott is changing the face of ageing in Northern Ireland as Home Instead Senior Care’s first franchise to open its doors in the province.

  • Andrew Davis
    Right at Home UK - Franchisee case study

    Andrew Davis was a Commissioned Officer with the British Army before taking up his franchise. Now he owns a business providing top quality home care services for people in Bournemouth.

    Read the full case study
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