Platinum Wave Ltd

Suzie at Scottish Franchise WeekCompany Overview

Platinum Wave is a fully independent franchise consultancy.

We have a great reputation because we don’t over promise and we always deliver – it’s for this reason that our clients come back to us time and time again as they grow their franchises. From helping a brand make the successful transition from independent company to national franchise, right through to finding and recruiting the perfect franchisees, training the network to prosper and then in some case take the business into exciting international territories, Platinum Wave  is more than just a consultancy firm – we become a valued and respected part of your team.

Suzie McCaffertyPlatinum Wave is led by Suzie McCafferty (right), the firm’s founder and managing director with 15 years international franchising experience. Prior to setting up Platinum Wave in 2010, Suzie’s own journey in franchising began first as a franchisor who built her own retail brand from a single store in Edinburgh to a network of over 60 outlets in six countries including the Middle East and Caribbean, then as the franchise director and board member of a multimillion-pound division of a recruitment PLC.

Suzie is the chairperson of the bfa’s Scottish Regional Forum and regular speaker at numerous national and international franchising events. Suzie was invited onto the judging panel for the prestigious Franchisor of the Year Awards sponsored by HSBC and Express Group Newspapers in 2014 and again in 2015 for the Franchisee of the Year Awards.

Franchise Services

  • Franchising your business
  • Franchisee recruitment and recruitment marketing
  • Franchise performance
  • Digital marketing that drives sales across your network
  • International franchising
Join us on social media