• Membership: Full
  • Sector: Childcare & Education
  • Contact: Jody Macmillan
  • Email:
  • Tel: 01953499040
  • Location: The Old Apple Store, Church Road, Shropham, Attleborough, Norfolk, NR17 1EJ


Company Overview

Premier is a top sport and physical activity franchisor in the UK and a European Top 500 franchisor. We deliver over 30,000 Sport, physical activity and health and wellbeing activities every month.

Our proven franchise model focuses on supporting and developing franchisees to achieve their personal goals, with one due to turnover more than £1.8 million this year.

Franchise Overview

Since 1999, Premier has grown exponentially and now operates in over 125 franchised areas throughout the UK and we’re at the forefront of delivering sport, dance, drama and health & wellbeing programmes.

Our franchisees benefit from world-class support and products, including exclusive access to the Golden Mile and Inspire programme, two proven products which supported network growth of over 60% in one six-month period.

One franchisee is on course for £1.8 million turnover this year, a testament to the quality of delivery and services that we provide to schools, parents and young people.



The three-week initial induction course covers a comprehensive selection of topics including product and orientation, sales, business and finance, delivery, recruitment and marketing. In addition to the classroom environment you will attain a selection of practical external activity qualifications. 

Upon successful completion of the induction course the franchisee will have the knowledge and accreditation to engage and deliver in schools. Ongoing core training is available as part of the franchise package.


Daily Life of a Franchisee

The role of a Premier franchisee is diverse and vast. From managing and motivating your team of activity professionals, ensuring they’re delivering activities to the quality expected to engage directly with schools, educational and sports professionals to grow and develop a sustainable business.

If you’re the type of person that loves to be hands on, the induction process gives you the qualifications you require to head out to schools and deliver sessions yourself!

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