Recognition Express Ltd

Contact details

Member - Full
Promotional Products
Sue Toplis
Recognition Express Ltd  
01530 513300
Unit 2, Cartwright Way, Forest Business Park, Bardon, Coalville, Leicestershire, LE67 1UB

About Recognition Express Ltd

Recognition ExpressCompany Overview

Supplier and manufacturer of corporate recognition and personalised products for businesses. We have eight defined income streams ranging from personalised name badges and promotional products to branded clothing and business gifts.

Operating in a huge market worth in excess of £3 billion, Recognition Express is strictly business-to-business, and success since 1979 has been built on providing quality products, ensuring high levels of personal service, delivering value for money and building strong personal relationships with both customers and suppliers.

Franchise Overview

Recognition Express has been in business since 1979 and are past winners of the bfa/HSBC Franchisor of the Year award.

We operate strictly in the B2B market and currently have some 50 franchisees (4 overseas).

There is capacity in the UK for 80-90 operations so whilst we have re-sale opportunities, we are very much looking at new franchisees in the UK.

The head office team have extensive experience in franchising (MD 20+ years) and also run three other franchised businesses.

Recognition ExpressKey Information

  • Network Size: 26-50 units
  • Franchise Type: Management
  • Typical Start-up Cost: £35,000
  • Minimum Personal Investment: £10-12,000
  • Franchise Location: Home/Office-based
  • Market: B2B

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).


Training is over three weeks and covers territory management, production and procurement, finance, sales and marketing.

Week 1 is the crucial ‘marketing walkabout’ stage to get close to your marketplace and personally visit and collect contacts for your initial marketing;
Week 2 focuses on ‘running the business’, with emphasis on sales, marketing and finance;
Week 3 is split over two weeks and concentrates on in-house production, managing artwork etc. 

Daily Life of a Franchisee

There is no typical day for a franchisee, but there are core activities that are central to creating an effective and efficient business. Good franchisees will be contacting existing customers or new prospects every day – asking about new business, ensuring a recent job was OK, seeking a first appointment; they will be attending formal networking groups at least once a month; speaking with suppliers; detailing customer quotes; and developing their key accounts.

Recognition Express Ltd Case studies

  • Jan Chidley

    Recognition Express Ltd: Jan Chidley

    Jan was born in New Zealand and first came to England at the age of 21. Having been a full time mum to three children, she decided that a Recognition Express franchise would give her the opportunity to run her own business with flexibility around her home life.

  • Paul Mitchell

    Recognition Express Ltd: Paul Mitchell

    Former airline steward Paul has been a Recognition Express franchisee since 1981. Being a franchisee has allowed him to successfully develop and expand his own business.

  • Hugh O'Neill

    Recognition Express Ltd: Hugh O'Neill

    Hugh launched his franchise in May 2010. He had heard of Recognition Express through his previous company and now sees himself developing a solid base on which to grow his business.

  • Richard Norton

    Recognition Express Ltd: Richard Norton

    Richard had always wanted to run his own business and launched his Recognition Express franchise in June 2011. He already has plans for expansion with a key focus on the education sector.

  • Steve Sykes

    Recognition Express Ltd: Steve Sykes

    Steve, 52, has returned to Recognition Express to take over the West Yorkshire franchise after leaving the network in 2008 to work for a slimming franchise.

  • Phillip Webb
    Total Clean - Franchisee case study

    “For me the appeal of franchising is the ability to tap into the knowledge of those who have been there and done it in a particular industry. It's good to run your own business...and be a part of something and interact with like-minded people.”

    Read the full case study
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