Recognition Express Ltd

  • Membership: Full
  • Sector: Business Services
  • Contact: Sue Toplis
  • Email:
  • Tel: 01530513300
  • Location: Unit 2, Cartwright Way, Forest Business Park, Bardon, Coalville, Leicestershire, LE67 1UB

Recognition ExpressCompany Overview

Supplier and manufacturer of corporate recognition and personalised products for businesses. We have eight defined income streams ranging from personalised name badges and promotional products to branded clothing and business gifts.

Operating in a huge market worth in excess of £3 billion, Recognition Express is strictly business-to-business, and success since 1979 has been built on providing quality products, ensuring high levels of personal service, delivering value for money and building strong personal relationships with both customers and suppliers.

Franchise Overview

Recognition Express has been in business since 1979 and are past winners of the bfa/HSBC Franchisor of the Year award.

We operate strictly in the B2B market and currently have some 50 franchisees (4 overseas).

There is capacity in the UK for 80-90 operations so whilst we have re-sale opportunities, we are very much looking at new franchisees in the UK.

The head office team have extensive experience in franchising (MD 20+ years) and also run three other franchised businesses.

Recognition ExpressKey Information

  • Network Size: 26-50 units
  • Franchise Type: Management
  • Typical Start-up Cost: £35,000
  • Minimum Personal Investment: £10-12,000
  • Franchise Location: Home/Office-based
  • Market: B2B

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).


Training is over three weeks and covers territory management, production and procurement, finance, sales and marketing.

Week 1 is the crucial ‘marketing walkabout’ stage to get close to your marketplace and personally visit and collect contacts for your initial marketing;
Week 2 focuses on ‘running the business’, with emphasis on sales, marketing and finance;
Week 3 is split over two weeks and concentrates on in-house production, managing artwork etc. 

Daily Life of a Franchisee

There is no typical day for a franchisee, but there are core activities that are central to creating an effective and efficient business. Good franchisees will be contacting existing customers or new prospects every day – asking about new business, ensuring a recent job was OK, seeking a first appointment; they will be attending formal networking groups at least once a month; speaking with suppliers; detailing customer quotes; and developing their key accounts.

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