Jayne Gethin

ServicemasterJayne Gethin is one of only a handful of female business owners within the ServiceMaster Clean network and has been running her contract services business in south-west Wales since 2005. Jayne has built the business from a standing start to a team of over 100 in that time and is well on the way to reaching its target of £1m turnover.

The business began as a result of Jayne’s husband taking voluntary redundancy in 2004, which led to Jayne looking into franchise opportunities. Once the intensive training academy at ServiceMaster’s head office in Leicester was complete, Jayne commenced trading from a box room in her house and landed a number of contracts within the first few weeks of trading.  

Jayne said: “Being part of ServiceMaster Ltd, gave me the confidence that I needed, I wasn’t just selling commercial cleaning, I was selling a quality product which was part of a global brand with the support and back-up every step of the way. This support gave me the knowledge and confidence allowing me to tender for the larger cleaning contracts within my licenced area.”

Starting as a cleaner herself, Jayne has experience in each role and now manages a highly successful, customer focused operation. The company provides a strong induction and training programme and conducts regular one-to-one and skills analysis meetings to up-skill its workforce to ensure clients receive the best service. The company has also been awarded with Investors in People Bronze Award. 

Jayne quickly established an internal management structure to create an efficient and profitable business. To handle the increase in business by October 2007, Jayne moved her operation into an industrial unit at a new development site at Llandarcy. This move demonstrated a major investment into the future of the business and the increased space gave Jayne the opportunity to develop further in terms of staff and clients. More recently, the unit has undergone a redevelopment to house even more staff.

Jayne has developed successful relationships with business and property owners in the Swansea and south west Wales area to lever larger cleaning contracts, including the Liberty Stadium and the offices of BBC Three’s hit television show, The Call Centre, both in Swansea. The company was awarded the Skills and People Development Award at the South Wales Chamber of Commerce Business Awards 2013.

Jayne says: "The reputation of the business is paramount and the USP is to constantly engage with clients to maintain a high quality and value added service. This means that whilst growth is a key aim, the priority is on developing positive relationships with customers and adopting a strong partnership approach.”

Delivering a cost-effective service is integral to the business and the company prides itself on its price competitiveness, utilising its various management systems and processes to deliver an efficient and high-quality service. The company also purchases consumable products at competitive prices and is able to pass on those cost savings directly to its clients.

She concludes: “I would strongly advise franchising as a career option. It’s hard work but very rewarding.”


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