Smallprint (Franchising) Ltd

  • Membership: Full
  • Sector: Retail
  • Contact: Ms Amy Hobson
  • Email: franchising@smallp.co.uk
  • Tel: 01179241439
  • Location: 3rd Floor, Unit 1 York Court, Upper York Street, Bristol, Avon, BS2 8QF, United Kingdom

Company Overview

Smallprint specialises in creating silver jewellery, which captures children’s unique fingerprints, hand and footprints in fine silver. Each item is hand-finished, providing customers with a unique piece of jewellery in every way.

Miniature replicas of drawings, first signatures – mistakes and all – can also be captured on a range of keepsakes.

Smallprint was created by Maija Pykett as a small enterprise located in Bristol in 2004. Maija individually created and sold keepsake items, handcrafted in fine silver and finished with sterling silver findings. 

Franchise Overview

Smallprint, originally based in Bristol, had reached a point where it could no longer meet the demand for its products. When enquiries came in from as far afield as Scotland and Ireland, franchising was the most obvious business model to meet this demand.

Since then, Smallprint has grown fast with 70 franchisees in the UK, an established franchise network in Australia and a large number of franchisees internationally with a growing presence in USA, Europe, Asia and the Middle East.

Key Information

  • Network Size: Over 100 units
  • Franchise Type: Opportunity for both management and job
  • Typical Start-up Cost: £18,500
  • Minimum Personal Investment: £0
  • Franchise Location: Home-based
  • Market: B2C

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).

Training

A comprehensive training course takes place at Smallprint head office (Solihull). Trained by Smallprint experts, training lasts 3 days and includes everything you need to know about the product – the manufacturing process, the sale, customer service, PR, marketing and IT.

Ongoing support is provided by head office on a daily basis. You will also receive The Smallprint operations manual which takes you step-by-step through every aspect of running your business.

Daily Life of a Franchisee

You will be face-to-face with the customer on a daily basis. You will be out selling the product at events, fairs, playgroups, hosting Smallprint parties at customers’ houses, as well as drop in sessions at your own home/workshop. 

With the need for customers to see the product first-hand you will need to balance a significant amount of time out in your local area with the essential management and marketing of your business.

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