Snak Appeal Ltd.
- Membership: Associate
- Sector: Food & Drink
- Contact: John Huxtable
- Email: firstname.lastname@example.org
- Tel: 01462894598
- Location: 52b Church Street, Baldock, Hertfordshire, SG7 5AF
Established April 2008, we are an international cause-related marketing company with over 70 franchisees placing boxes of sweets and snacks in workplace and leisure establishments. A proportion of the profit from these snacks is donated to charity.
Unlike some others in this field, there is no ceiling on the amount we donate: the more we sell, the more we donate. Currently donating over half a million pounds each year in the UK and Ireland to 30 children’s hospices, we are now established in Holland and launching in the rest of Europe.
Network coverage is around 70% of the UK, 5% are re-sales. In Europe, we have 80% coverage in Holland, 40% Belgium, we’ve just launched in Germany with one franchisee, and are launching this year in Austria and France.
Our first franchisee started in 2009; major growth was in 2011 when we went from regional to national. Our future plans are to expand to cover all of western Europe as well as continuing to expand in the UK. No units are company-owned.
- Network Size: 51-100 units
- Franchise Type: Job
- Typical Start-up Cost: £4,816.50 for stock - NO franchise fee, NO management fees
- Minimum Personal Investment: £2,000
- Franchise Location: Home-based
- Market: B2C
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Practical one-day hands-on training by servicing existing customers from our established round is followed by one-day training in product knowledge, canvassing methods, database and customer relations at our head office.
In addition, franchisees visit the charity we support to get insight into their services, and receive continuous ongoing support from head office as well as the sharing of ideas from existing franchisees through our open franchisee forum.
Daily Life of a Franchisee
Franchisees work from home or small units, preparing their boxes and sorting their route for the day. The franchisee day is very flexible in hours worked (average 6 hrs) and involves placing 20/30 boxes of sweets and snacks in business and leisure premises. These boxes are very well received due to the charity element. Franchisees return every 1–4 weeks to replenish and collect the money. Only 30 mins per day of paperwork at home is needed, plus banking.