The Wheel Specialist

  • Membership: Associate
  • Sector: Automotive Services
  • Contact: Jack Murphy
  • Email:
  • Tel: 01564784991
  • Location: Lapworth, Solihull, West Midlands, B94

Company Overview

The Wheel Specialist is the only nationwide 

The Wheel Specialist

alloy wheel refurbishment specialist that operates from fixed premises. We utilise the most modern equipment and the latest technology to provide an outstanding finish. We offer quality, great service and value for money with same day service options to all our customers and serve both the public and automotive trade markets. We also supply tyres and other associated products.

Franchise Overview

Our franchise network has been established for over 10 years and we have branches nationwide from Bournemouth in the south to Inverness in the north.

Our franchise was borne from the nationwide business demand at our company site for high quality, professional wheel refurbishment with excellent customer service and this demand continues to increase year-on-year. We still have virgin territories available across the UK and our franchise offering is becoming increasingly seen as an alternative investment opportunity as well as individual successful businesses.

Key Information

  • Network Size: 26-50 units
  • Franchise Type: Opportunity for both management and job
  • Typical Start-up Cost: £220,000 (includes all equipment costs, although these are usually lease purchased)
  • Minimum Personal Investment: £40-70,000
  • Franchise Location: Retail / industrial unit
  • Market: B2B and B2C

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).


We deliver a comprehensive, bespoke 


training programme over several weeks before opening. Minimum 5 days classroom training covers the use of our unique lead-generating CRM, running your business and sales & marketing. With your technical training you will spend time at a franchise unit observing the process and logistics and then a further three weeks are spent training at your unit prior to opening so you can be sure you have the skills to achieve our required standards. Further support days in all areas will be at your unit to give you that extra help when you are up and running your new business.

Daily Life of a Franchisee

A typical day will start with greeting your customers who are booked in that day and checking in vehicles. You will monitor your technicians’ progress to ensure our same day service deadlines are met, as well as responding to customer leads that have been generated through the CRM system. Good man-management skills and delegation are necessary, as is sales & marketing, as you will need a proactive approach to generating additional business with support every step of the way.

Next Step

So if you have the drive and ambition, and great quality and excellent service are important to you, then please contact for further information on this rewarding business opportunity.

The Wheel Specialist

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