John & Karen Purnell

John PurnellHi guys, we are Karen and John from Warminster, Wilts. We couldn’t be more pleased with our decision to choose Trophy. This is our first business venture and we know it is a winner. We have 300+ returning customers at the moment.

Karen has a full-time job and works part-time with Trophy. She uses her expertise in customer service and stock control to great effect. I do the delivery and sales side. I love meeting people and animals so my part is easy!

What makes it easier is the food. It really does sell itself once you put a few basics into place. I honestly believe, having done what seems like a hundred taste tests and compared all the ingredients, that there is no better food on the market.

I come from an admin background and Karen is the general manager at an importer; so you don’t need any direct selling experience. A love of animals and a desire to see them thrive on the best food around are the main qualities you need. We are very big on customer service and have an ordering system that reflects this. We are always on hand to answer any customer questions about their pets during the week but we let the answer machine take messages for the weekend.

We believe in doing the hours that are required to keep the business moving forward. You will lose some of your spare time, as in any business, but you will find it is worth making the odd sacrifice. When we first started we seemed to work every weekend and every conversation seemed to be about Trophy and the best way to do things. Now, five years later, we feel the ground work has been done and it is now a question of improving on the numbers of customers.

In our first two years we had a lot of customers from doing local shows and canvassing. More recently we have more and customers from referrals, this alone proves to us we are on the right track. What could be nicer than setting off in your van every day going to meet animal lovers and their pets and making money at the same time?

All the best from Karen and John and our two Trophy Retrievers, Max and Cody.

 

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