Contact details

Member - Full
Garden/Landscape Services
Alan Lewin
0116 275 9005
ServiceMaster Ltd, ServiceMaster House, Tigers Road, Wigston, Leicestershire, LE18 3WD

About TruGreen

TruGreenCompany Overview

TruGreen is a professional lawn care franchise and part of multi-brand franchisor, ServiceMaster, who has over 50 years of franchising experience. TruGreen franchisees cater for residential customers and small commercial properties and, through comprehensive training, learn how to diagnose and treat a host of lawn ailments, offering a full range of services aimed at improving poor lawns and maintaining them in top condition. This franchise has the potential to be a multi-van operation.

Franchise Overview

TruGreenTruGreen began treating lawns in Lansing, Michigan, USA in 1973 and joined the ServiceMaster Family of Brands in 1990. The concept of TruGreen was brought over to the UK in 2003, with the first training academy taking place in February 2004; followed by three more that year.

TruGreen is currently looking to expand its network across the UK and is seeking enthusiastic individuals who can follow a system and have a desire to develop their own professional lawn care business.

Key Information

  • Network Size: 26-50 units
  • Franchise Type: Management
  • Typical Start-up Cost: £24,995
  • Minimum Personal Investment: £7,499 (30%)
  • Franchise Location: Van-based
  • Market: B2B and B2C

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).


TGAll new TruGreen franchisees are required to undertake a comprehensive, two-week training ‘academy’, providing extensive technical and business training, marketing advice and methods on acquiring and retaining customers. During this time, you will also qualify for the National Proficiency Council (NCPT) certification. TruGreen franchisee support is led by Steve Welch who has 30 years’ experience in the turf industry. Additional training and business advice is available whenever required.

Daily Life of a Franchisee

As a TruGreen franchisee, you will offer a full range of lawn care services aimed at improving poor lawns and maintaining them in top condition. Treatments include scarification, aeration, lawn weed/feed and hard surface weed control. Predominantly an outdoor role, you will also market your business through leafleting. Arranging appointments, dealing with invoicing, accounts and banking are further required tasks which can be done from a home office.

TruGreen Case studies

  • Mike Lethbridge

    TruGreen: Mike Lethbridge

    Mike took on TruGreen Newbury and Basingstoke in February 2015. Using his transferable skills from finance and IT, he got off to a flying start in the first three months of running his own business.

  • Martyn Horton

    TruGreen: Martyn Horton

    After a successful career in the finance industry, Martyn decided it was time to work for himself. He took on TruGreen East Hertfordshire and North Essex and had 50 customers within two months!

  • Karen Burdett

    TruGreen: Karen Burdett

    After working for over 20 years in a commercial environment, Karen was looking for investment opportunities to set up a business which would give her a career change and a sensible return on investment.

  • Paul Doherty

    TruGreen: Paul Doherty

    A graduate of Brooksby College, Melton Mowbray, Paul set up the business following a successful career in motor and agricultural sales.

  • Martin Burge
    Shuttercraft Ltd. - Franchisee case study

    Martin originally worked as a service engineer and wanted to be his own boss, but with the flexibility and support offered in a franchise.

    Read the full case study
The bfa website is sponsored by

HSBCNatWestLloyds BankThe Royal Bank of Scotland


You have 0 franchise information requests ready to send.

Personalise and submit requests