TruGreen

  • Membership: Full
  • Sector: Building & Garden Maintenance
  • Contact: Alan Lewin
  • Email: franchisesales@servicemaster.co.uk
  • Tel: 01162759005
  • Location: ServiceMaster Ltd, ServiceMaster House, Tigers Road, Wigston, Leicestershire, LE18 3WD

TruGreen

Company Overview

TruGreen is a professional lawn care franchise and part of multi-brand franchisor, ServiceMaster, who has over 50 years of franchising experience. TruGreen franchisees cater for residential customers and small commercial properties and, through comprehensive training, learn how to diagnose and treat a host of lawn ailments, offering a full range of services aimed at improving poor lawns and maintaining them in top condition. This franchise has the potential to be a multi-van operation.

Franchise Overview

TruGreen began treating lawns in Lansing, Michigan, USA in 1973 and joined the ServiceMaster Family of Brands in 1990. The concept of TruGreen was brought over to the UK in 2003, with the first training academy taking place in February 2004; followed by three more that year.

TruGreen is currently looking to expand its network across the UK and is seeking enthusiastic individuals who can follow a system and have a desire to develop their own professional lawn care business.

TruGreen

Key Information

  • Network Size: 26-50 units
  • Franchise Type: Management
  • Typical Start-up Cost: £24,995
  • Minimum Personal Investment: £7,499 (30%)
  • Franchise Location: Van-based
  • Market: B2B and B2C

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).

Training

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All new TruGreen franchisees are required to undertake a comprehensive, two-week training ‘academy’, providing extensive technical and business training, marketing advice and methods on acquiring and retaining customers. During this time, you will also qualify for the National Proficiency Council (NCPT) certification. TruGreen franchisee support is led by Steve Welch who has 30 years’ experience in the turf industry. Additional training and business advice is available whenever required.

Daily Life of a Franchisee

As a TruGreen franchisee, you will offer a full range of lawn care services aimed at improving poor lawns and maintaining them in top condition. Treatments include scarification, aeration, lawn weed/feed and hard surface weed control. Predominantly an outdoor role, you will also market your business through leafleting. Arranging appointments, dealing with invoicing, accounts and banking are further required tasks which can be done from a home office.

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