Veeno Franchising Ltd

Company Overview

Veeno is a gateway to Italian lifestyle. Taste meets style and attention to detail is driven by passion.

The furniture style is simple and neat: design focuses on materials, space, lights and lifestyle for the customer. The eye-catching display of wines is presented through tables and elegant photographic images on the walls complete the frame of a corner of Italy.  The table service is friendly and personal and the offer is completed by authentic food, sharing the habit of the “Aperitivo”.
This tradition lives on every glass and snack served.

Franchise Overview

Veeno will straddle the entire UK, each will have a territory of its own and full operational, marketing and training will be given. The company has aspirations towards international expansion in due course and consideration may be given to existing franchisees within the UK for this venture.

The company has traded successfully since 2013 and aim to continue to grow the brand at a rate fast enough to encourage rapid growth, but never too fast to look after existing franchisees.

Key Information

  • Network Size: 11 - 25 units
  • Franchise Type: Opportunity for management
  • Typical Start-up Cost: £75,000 - £100,000
  • Minimum Personal Investment: 30% of total cost
  • Franchise Location: Retail Unit Based
  • Market: B2C

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).


Veeno provide a comprehensive training programme for franchisees, combining in and out of store experience. This will be fully mentored throughout, with increasing exposure to the business and customer service aspects as time progresses. A trip to the family vineyard in Sicily is also on offer (self-funded) to help franchisees gain a better understanding of this side of the operation, learn of the history and see the methodology used.

Daily Life of a Franchisee

A franchisee will be responsible for the entire operation, particularly the customer experience, stock ordering and also for networking the local area, encouraging, amongst others, businesses to use the facilities as we as the general public. Training and motivating staff and management on-site is paramount to a successful and sustainable Veeno store.

Finally, the quality of the food cannot be stressed strongly enough in its importance to our brand.

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