Water Babies Ltd

  • Membership: Full
  • Sector: Childcare & Education
  • Contact: Mr Paul Thompson
  • Email: info@waterbabies.co.uk
  • Tel: 01404548348
  • Location: 205 High Street, Honiton, Devon, EX14 1LQ

Water Babies

Company Overview

Water Babies has an outstanding reputation as the world’s biggest, most professional baby and toddler swimming programme. We welcome over 52,000 children (and their parents/carers) into warm water at around 560 local pools every week and our sessions progressively develop children’s water skills in line with their physical, mental and emotional development phases.

We also offer world-class, once-in-a-lifetime high-resolution photography of babies and toddlers swimming underwater, and an online shop featuring delightful, practical swimming accessories.

Franchisor of the Year 2016

Franchise Overview

Since Water Babies began in 2002, we’ve grown incredibly fast and currently have 71 franchises, running 79 outlets across the UK, Ireland, The Netherlands, Canada, New Zealand and China, with Germany launching this year.

We are the largest baby & toddler swim school in the world – but run through a network of family-owned businesses, each of which is strongly rooted in their own local communities.

Our success means there are very few new territories left to buy. However, from time-to-time ongoing businesses do become available.

We're now actively exploring Singapore, Dubai, Abu Dhabi, and Qatar.

Water Babies

Key Information

  • Network Size: 51-100 units
  • Franchise Type: Opportunity for both management and job
  • Typical Start-up Cost: £30,000
  • Minimum Personal Investment: £10,000
  • Franchise Location: Home/Office-based
  • Market: B2C

To understand exactly what is, and what is not, included in this financial information, click here (opens in a new window).


Water Babies

Our rigorous specialist baby swimming teacher training programme has been developed in collaboration with Swim England, the national governing body for swimming, and will qualify you as one of the world’s best-trained baby swimming teachers. What’s more, ours are the only baby swimming teachers who can obtain this prestigious qualification, which is the highest-level qualification available in early years swimming. 

You’ll also receive fully comprehensive training at our head office in all aspects of running your own Water Babies business covering areas such as marketing, administration, computing, tax, VAT and customer service, with ongoing training and support always available.

Daily Life of a Franchisee

As a franchisee you’ll have all the autonomy and excitement of running your own business, backed up by the business support of our head office and the mutual support of the rest of the network. There’s a real sense of camaraderie, with everyone helping each other out for the greater good.

From talking to new mums and dads on the phone, to giving talks, sorting out underwater photo shoots, marketing your classes, finding new pool space and, of course, teaching tiny newborns to bouncy toddlers, no two days at Water Babies are ever the same! 

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