Managing Director David Ghent and Marketing Director Dave Dixon Share Insights on 24 Years in Business
BATH, England, United Kingdom – After 23 years in business and now entering their 24th year, the long-time Minuteman Press franchise in Bath England has moved to a beautiful new location located on Pines Way Industrial Estate in central Bath. Since the move, Minuteman Press in Bath has nearly doubled production capacity and produced quicker turnaround times for their clients.
In what has been a busy year for Minuteman Press in Bath, they have also landed a back of shirt sponsorship for Bath City FC. Throughout the 2021/2022 season, Minuteman Press in Bath has had their logo on player uniforms to increase their brand awareness and visibility.
Managing Director David Ghent and Marketing Director Dave Dixon talk about the history of the business as well as what the future holds for Minuteman Press in Bath.
What is the history of the business?
Dave Dixon: “It all started in 1998 when our MD David Ghent had a vision to provide the best printing services in Bath. He saw a gap in the market for a city-centre location to offer on-site print and copying services. We’ve since outgrown our Walcot Street site and have developed into a commercial, print and signage service in our new facility at Pines Way.”
How has the business grown and what are the keys to your success?
David Ghent: “For us it’s always been about putting our customers first. We like to help them stretch their marketing budgets as far as possible. Sometimes it’s not about finding the cheapest option, it’s about the maximum return on investment. The success of our customer base is our success. We still have customers today that placed their first orders back in 1998!”
What would you say have been the major changes to the printing industry over the past decade?
Dave Dixon: “Speed and print enhancements! Sure, if you want a simple brochure to go through the door or get picked up with a load of other flyers that’s great, we can produce thousands of those and you’ll get a small percentage return rate. However, we find that once we add a spot of gloss, gold ink or foil it stands out from the crowd. We’ve also invested heavily over the years in the most up to date technology and most reliable kit to ensure that we can produce great results on time and quickly. After all you’ve seen it on your screen and you are keen to have it in your hand.”
How do you set yourself apart from the competition especially online suppliers?
David Ghent: “Online print is great if you want cheap bulk printing and you’re 100 percent sure that your artwork is designed well, you’re not too concerned about the final colours and you don’t need any advice or are not expecting a long term relationship with a local supplier.
Most of our clients value business relationships and like to discuss their print job and how they might make it look as good as possible. Alongside that excellent level of customer service, we are also able to meet almost any deadline; most of our work is produced the same day on site here at Pines Way, with real people checking your artwork, colours and print quality.
We are also a one stop shop. We will deal with your business forms, flyers and brochures, and we can also produce shop signage, vehicle graphics and exhibition displays. You really don’t need to go to many sources for your marketing materials. That’s how we differentiate ourselves.”
How did you adapt over the past two years and diversify your offerings?
Dave Dixon: “We very soon discovered the joy of floor and wall graphics! We did a little but of that pre-pandemic, but then we had to take it to another level. Our Large Format Studio Manager was in fact working hard during the first lockdown producing a catalogue with a full range of social distancing signage. We also had to test the materials to ensure that they were safe enough for installation on the ground – we really didn’t want people slipping on our floor graphics!
We produced thousands of linear metres of floor and wall graphics. We continue to do so now, but for marketing purposes rather than safety.”
Why did you decide to move to your new location and what does it mean for your clients and your future?
David Ghent: “In reality, we outgrew Walcot Street and we really could not reach our full potential there. The new location represents a €1 million investment in the business. We have two of Xerox’s top end presses and we have added the full range of specialty colours to those, this includes white, fluorescent, gold, silver and clear toners, the range of colours we can really achieve is impressive. We’ve added short run foiling in house and of course our huge vehicle bay means that we can now do signwriting on cars and vans.
Our signage team is expanding our offerings further. Interiors will be a big growth area for us including printed graphics on walls, floors, and windows. Window blinds are very popular at the moment and a really cost-effective way to keep your branding visible.”