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New Business Workshops help mentor the entire ERA network

ERA has instigated extra levels of support and development for its franchise network by harnessing the ideas and strategies of its best-performing franchisees.

For just over a year now, the 30 top-performing ERA franchisees have been coming together at Business Workshops to discuss what they consider to be best practice and how to share their findings. These sessions are proving to be very beneficial not just for attendees, as ideas are then shared across the entire ERA network.

Five full-day workshops have now taken place, with knowledge gathered from the workshops then cascaded through the network, helping other partners to achieve their goals. The mentoring programme aims to help franchisees increase their client conversion rates and profits.

Lawrence Knott, head of commercial & marketing strategy, explains: “The Business Workshops focus on three key elements: selling wider and deeper to current clients, extending the life of the client, and developing new business. Since they began in 2012, we are already seeing the effects throughout the network.”

That’s a sentiment that’s reinforced by Paul Lewis, head of operations: “Since starting the workshops, we’ve seen an increase in appointments, sales conversions and revenues. It’s just great to see so many like-minded people getting together and sharing their insights without complacency, united in creating more success.”

Franchisee Robert Stearn says of the workshops and the support ERA offers the network: “One of the biggest benefits is sharing a forum with my peers – we’re facing the same challenges and learning how to overcome them together. Without fail, I’ve taken at least three things away that have helped my business grow. It’s indicative of the entire ERA approach.”

Following the success of the initial workshops, five more are already in the diary for 2014.

Expense Reduction Analysts (UK) Ltd

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