The launch of a new, mobile-friendly website by Ovenclean, one of the UK’s leading oven cleaning specialists, has had a significant impact on the business – substantially increasing traffic and enquiries from mobile devices and generating higher levels of cleaning enquiries for the franchise network.
This franchise’s website is now much more customer-focused and features a new ‘snap-to-fit’ design ensuring that in the modern age of mobile and tablet browsing, it is easily navigable and quick to use. New user features include a free no-obligation quote tool whereby visitors to the site simply add their name, postcode and contact details to receive a call back from their local franchisee.
Robin Auld, marketing director for Ovenclean, said: “Over the last quarter we have seen website visitors are up by over 20% versus last year, with website-generated leads increased as a result. What’s more, and even in the short space of time that the new website has been live, we have already seen a record number of visitors from tablet and mobile devices, up by over 166%!”
The new website is just one of the marketing activities that the franchisor has been heavily investing in since the launch of national marketing activity twelve months ago, raising demand levels by over 25%.
“We will be investing heavily in search engine marketing, as well as a social media strategy to really boost brand awareness and recognition, ensuring we maintain our position as brand leaders of the oven cleaning industry.”
“This is an exciting time for Ovenclean,” continues Robin. “Demand is on the up and we’re just about to head into the Christmas rush. In my opinion, there’s never been a better time to start a new business with Ovenclean.”