Growing quality homecare franchise GoodOaks Homecare has launched an overhauled website that refreshes its’ brand and reflects its’ growing reputation in the industry.
Designed and developed throughout 2022, the website represents the culmination of an extensive process of customer workshops, interviews and surveys, tree tests, wireframing and usability tests.
The nearly 20 local GoodOaks locations are at the heart of the new website, with a strong focus on local users finding their local offices and subsequently enquiring via the site.
Refreshed visuals, new imagery and video content and messaging ensures that the GoodOaks brand is able to stand out to prospective visiting care and live-in care clients, as well as job seekers.
The company has worked closely with industry experts to develop a website that not only is visually appealing and communicates the brand, but is also simple to navigate and use.
Sarah Howes, Marketing Manager at GoodOaks, said: “The new site puts the user, be that a care seeker or job hunter, at the heart of the design and development process. Through research undertaken, we were able to strategically plan our digital touchpoints, and the information our users need and achieve simplified user journeys for all audiences.”
Ben Ashton, Co-founder of GoodOaks said: “The unique way in which we provide care, the GoodOaks Way, is reflected brilliantly in the new site; we’re excited to share the site with the world and already have plans on how we can improve its’ performance for our franchise partners throughout 2023 and beyond.”
You can find the homecare franchise’s new care site here: www.goodoakshomecare.co.uk