September sees the launch of a new TV campaign from BFA Member Snap Fitness from Lift Brands using AdSmart from Sky, the market leading addressable advertising platform from Sky.

AdSmart from Sky, a supplier member with the British Franchise Association has worked closely with the franchise industry over the last 18 months to help them understand the opportunity that AdSmart offers. This is the second campaign from Snap Fitness following a successful test earlier in the year and this campaign will be supporting +80 franchisees across the network.

Snap Fitness  are accessing the 1,000+ data attributes that Sky has access to, to help them create desirable audiences that they can target across Sky’s live and on demand TV content. Franchisors can then target these audiences down to a household level within a radius of a franchisee, or by defined postcode territories or create bespoke maps across the UK.

AdSmart then offers franchisors the ability to track performance of their TV campaigns through free evaluations so they can demonstrate to their franchisees the impact Tv has had on their sales performance.

Kurt Edwards, AdSmart from Sky said “We now work with over 30 leading UK franchise brands who are discovering that TV has never been more affordable and accessible and is great at helping make their franchisees famous.”

Sarah Townend, Marketing Director, Snap Fitness said: “Snap Fitness is running for the 2nd time with AdSmart from Sky as we look to support our franchisees across the network and continue to strengthen our brand in this competitive market. AdSmart allows us to be very targeted using Sky’s data and we can see the sales that have been generated using their evaluation tools.”