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The importance of brand value 09/10/2017 02:52

Emily Price QFP, bfa Head of Operations

Facebook, Lego, Apple and Disney, these are all businesses that significantly increased their brand value in 2016. So what are they doing that sets them apart from their competitors?

In times of fast paced change businesses are under serious pressure to win the trust and loyalty of consumers. The fight for market share can be won through various strategies;

  1. Investment in research and development to be the first to launch innovative products that people want and need in today’s world.
  2. Focus on customer experience and become a brand that people want to associate themselves with and enjoy doing business with.
  3. Be engaged with your target market at all times, taking the view that in order to effectively promote you need to be alongside your audience, participating in their conversations and adding value to their lives.

Whatever the strategy, it is imperative that as a business you do not stand still, continual evolution is a necessity in today’s business world. Brand perceptions are critical to success, you could have the most amazing business model in the world, but get the brand wrong and you will struggle to attract the custom.

If you are keen to find out how your brand perception fairs and what you can do to change it, we have a solution for you.

Brand Builder Masterclass

Click here to find out more about our one-day Brand Builder Masterclass.

  • bfa Brand Builder Masterclass From 19th October 2017 To 19th October 2017 Venue : bfa Office (Milton Park) Join us for an interactive training day for those that set goals, strategy and manage operations to engage people and technology to scale brand recognition, values, sales and business worth. Spaces are limited so will be allocated on a first come first serve basis. AGENDA: 09:30 Registration and coffee 09:50 Welcome and introductions 10:00 The history of Branding, why its important and how the rules are changing 10:30 Managing the Marketing Mix 11:00 Network coffee break 11:20 Brand building - WHY? -What are our Brand values? -Where is this message being amplified? -How the brand promise is being evidenced? -Who manages the brand? -How is it managed? -Measure outcome methods - what are your KPI's?- -What is your biggest issue challenge? -Group feedback on ideas to overcome issue 12:45 Network buffet lunch 13.45 Interactive session – Tools in action 15:30 Network Coffee Break 15:45 Next steps for your business -Preparing for the future - develop your plan -How is brand management changing? -What must we implement to lead? -Who? When? How? 16:30 Close £135.00 £162.00 inc VAT Read more... QFP points 250 points
  • Chris Marsden
    NIC Services Group Ltd - Franchisee case study

    Chris launched his NIC management franchise in September 2013. Having previously worked as a supplier to the retail sector, predominantly working with shopfitters. As the work started to decrease Chris took the decision to move into the cleaning & support services industry and decided a franchise was the best option as he wanted the support and experience that it provides.

    Read the full case study View franchise details
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