Bluebird Care has been recognised as the country’s leading Home Care Marketing Experts at the Home Care Awards. These national awards celebrate excellence in all forms of home care services, from domiciliary care to assisted living and palliative care. Against the backdrop of sector-wide staffing challenges, the home care provider impressed with its robust marketing strategies to maintain a consistent candidate pipeline.
The prestigious award not only recognises Bluebird Care’s exemplary work in promoting a rewarding career in care, but also showcases valuable examples of marketing innovation to other providers who are seeking to drive recruitment. Judges were particularly impressed by the home care provider’s work to uncover and share compelling care stories from their businesses across the UK and Ireland. Not only did these diverse case studies encourage potential recruits to recognise themselves and their potential, but they also stressed the human stories that are at the heart of a meaningful career in care. By foregrounding the rewards of a career in care in this way, Bluebird Care also succeeded in positioning the company as the employer of choice to prospective colleagues both in the social care sector and beyond.
The home care provider was also praised for harnessing the network of close relationships that underpin social care to boost its recruitment efforts. Dedicated and strategic use of the Care Friends staff referral app by almost 90% of Bluebird Care businesses enabled the brand to welcome hundreds of new care assistants across the UK. Actively involving team members in the recruitment process in this way has enhanced the company’s proud culture of engaging and rewarding colleagues.
The impact of Bluebird Care’s wide-ranging and innovative approach to marketing speaks for itself: judges were astonished to learn how 2022 saw Bluebird Care beat its recruitment targets by 150%, whilst the company beat these targets by 130% in 2021.
Dean Martin, Head of Marketing at Bluebird Care, said: “It is a huge honour to win this Home Care Award! Just as rewarding as this achievement is seeing the direct impact that our marketing efforts have on the lives of our care teams and the communities that they serve. At Bluebird Care we are now excited to continue developing our marketing strategies, to attract even more exceptional care assistants and cement our national reputation as the home care provider of choice.”