Bristol based business duo, Jenna Wilson and Fay Smith, have been recognised as one of the best in the business after being named as New Woman Franchisor finalists in the Natwest Encouraging Women Into Franchising Awards.
Little Dreams Consulting is the UK’s first and only baby sleep consultancy franchise accredited by the British Franchise Association. The brand addresses one of the most crippling yet unsupported issues faced by modern families – parental sleep deprivation. Widely understood to have devastating effects on physical, mental, and emotional wellbeing as well as impacting careers and relationships. Backed up by years of experience, Little Dreams Consulting’s solutions are evidence-based and ethical whilst still being practical and outcome-focussed. As a result, Little Dreams Consulting is already a multi-award-winning business with hundreds of positive reviews and a Net Promoter Score of over 95 percent.
The Natwest EWIF awards celebrates the achievements of women across the franchise industry. In 2023 they had record numbers of entries, and the standard was the highest in the thirteen years of the EWiF Awards, so it is a huge achievement to get through to the final.
“We’re absolutely thrilled to have been shortlisted amongst so many prestigious franchisors and franchisees. The awareness that something like this can bring to the business is absolutely tremendous. And if it means we become known by – and can therefore help – more people, even better!” said Jenna.
“Jenna and I have backgrounds in traumatic professional children’s services, and, therefore, we’ve always been focussed on long-term solutions rather than firefighting,” said Fay. “Our business has been purpose built by a business-savvy, analytical, extremely proficient team with skills covering all aspects of business, mental health, law, and the science of sleep. But we also care deeply about the families we support. We’ve each been there in one form or another and understand the importance and the impact of our work. It’s no exaggeration to say that we change people’s lives.”
The winners will be announced at a Grand Final, held on Tuesday 16th May 2023 at the NatWest Conference Centre in London.