Image: Sam Petter presented with her ‘Emerging Franchisor – International’ award at the 2023 Franchise Awards in India by Gaurav Marya, chairman of Franchise India and Amit Kumar Ghosh, IAS, Additional Secretary, Ministry of Road Transport and Highways, Morth
Children’s franchise, Children Inspired by Yoga (Tatty Bumpkin) has recently signed a partnership deal with leading international franchise group FranGlobal, to bring wellness and yoga classes to children across India.
The new partnership was launched at the recent Franchise Expo in Delhi, the biggest international event in the franchise and retail world, which attracted over 30,000 potential investors. Whilst in India, the franchise was also honoured with the title of ‘Emerging Franchisor – International’ at the 2023 Franchise Awards, for their ‘outstanding business acumen, passion and achievement in the franchising industry.’
Franchising in India is reportedly expected to touch USD 140-150 billion in the next five years and the industry is expected to grow at a rate of 30 to 35 per cent per annum, according to a report titled ‘FranCast Whitepaper on Franchise Forecast 2023-24’.
Children Inspired by Yoga (Tatty Bumpkin), which was founded by Sam Petter in Kent in 2004, currently has 17 franchisees running 100’s of classes a week in 500 locations across the UK. The franchise offers three classes for children, Baby Bumpkin (0-2 years), Tatty Bumkin (3-7 years) and Tatty Guroo (8-11 years).
During Children Inspired by Yoga (Tatty Bumpkin) classes, children take part in music, movement and storytelling activities that, when combined with the core developmental principles of self-regulation, sensory integration, postural control and co-ordination and the holistic skills of yoga, moving the whole body, bringing breath awareness and relaxation, help to promote life skills and encourage them to be happy and successful learners.
Most classes in the UK are taught in nurseries and schools as the classes are based around formal child development and tied in with the national curriculum, meaning teachers can count it as a ‘meaningful activity’ for the children under their care and be observed on such classes for their own and Ofsted inspections.
“Our unique methodology offers ‘life skills’ within a creative and supportive framework. Children learn how to regulate their mood and breathing from a very young age, in a way that many adults struggle to do, giving them enormously useful life skills both in and out of the classroom. We are desperately trying to recruit more UK franchisees to meet the growing demand for our classes,” said Sam.
Over 4000 miles away and described as the ‘father of Indian franchising’, Gaurav Marya, chairman of Franchise India, the parent company of FranGlobal explained his interest in the brand: “I am thrilled to announce the exciting collaboration between our company and Children Inspired by Yoga (Tatty Bumpkin) for their market expansion into India. We firmly believe that this partnership holds immense potential for success. With a rising interest in yoga and mindfulness practices for children, the Indian market presents a tremendous opportunity for the brand to flourish and positively impact young lives. We will be working closely with Children Inspired by Yoga (Tatty Bumpkin) to onboard franchisees who share a passion for promoting holistic well-being and nurturing young minds. Together, we are poised to make a meaningful difference in the lives of children across India, fostering a healthier and happier generation through the transformative powers of yoga.”
Commenting on the last few momentous weeks, Sam said: “Partnering with Gaurav and his team at FranGlobal has been a very positive experience. The Franchise Expo was a very well organised event where we met hundreds of people interested in bringing Children Inspired by Yoga (Tatty Bumpkin) to their cities. We look forward to bringing them our knowledge of franchising and the early years sector and creating a hugely successful operation in India.”
She continued: “Although you don’t need to be a yoga teacher to own a Children Inspired by Yoga (Tatty Bumpkin) franchise, with India’s rich cultural heritage of yoga, many people we spoke to were very excited at the prospect of becoming a master franchisor and delivering our unique programme, developed as it was to work within the UK educational framework.”
Talking about the surprise win, Sam said: “To win ‘Emerging Franchisor – International’ at their awards was simply amazing. The award is a wonderful validation and recognition, from a major global economy, of the quality and execution of the concept of our franchise, and we could not be more thrilled.”
As Sam and her teams on both sides of the water set about following up leads, she reflected on the company’s franchise journey so far: “It hasn’t been an easy journey, but it has definitely been worth it. Like all other businesses, not only have we had to roll with the punches of Covid and the cost-of-living crisis but in 2020 I lost my dear business partner Sue Heron, who was an integral part of the business and whose ideas are very firmly woven into every lesson taught. I would like to think she is looking down on us now, very proud to see where we are today but she wouldn’t be surprised, Tatty Bumpkin was her passion and she always believed it could help young children everywhere.”