CareYourWay CEO Sarah Sabater was named a finalist at the 2025 Encouraging Women into Franchising Awards, celebrating her empowering leadership in ethical, person-led franchising.

Celebrating Leadership in Franchising

On Thursday 15th May 2025, leaders from across the UK franchising sector gathered at the NatWest Conference Centre in London for the prestigious NatWest Encouraging Women into Franchising (EWIF) Awards. The annual event celebrates the achievements of women driving innovation, leadership, and progress within the franchising industry — and this year, CareYourWay’s CEO Sarah Sabater was honoured as a finalist in the “Woman Franchisor of the Year”, and “Inspirational Women in Franchising of the Year” categories.

Sarah’s recognition reflects her bold and values-driven leadership within the home care sector. Since founding the CareYourWay franchise alongside her family, she has championed a person-centred, ethical approach to franchising — ensuring each franchisee is empowered, well-supported, and aligned with a shared mission of delivering outstanding care.

Joined by Special Guests

The CareYourWay team was delighted to attend the event in support of Sarah’s nomination. She was joined by Chief Operations Officer Jonathan Sabater, Head of Brand & Marketing Anna Potgieter, and Rachel Tarrant, Director & Registered Manager of CareYourWay Alton, Farnham & Farnborough. Together, they spent the day celebrating female leadership, connecting with trailblazers across the industry, and honouring the achievements of finalists and winners across all categories.

Now in its 10th year, the EWIF Awards continue to spotlight the women shaping the future of franchising, and the event’s atmosphere was charged with inspiration, as speakers shared powerful stories of impact, resilience, and transformation.

Sarah commented on the honour of being a finalist:

“The EWIF Awards are more than a celebration — they’re a testament to the change we’re all working to create. To be recognised among so many inspiring leaders was humbling. At CareYourWay, we’re proud to be building a network where compassion, integrity, and empowerment are at the centre of everything we do.

Another Proud Milestone for CareYourWay

The event served as a moment of pride not only for Sarah but for the entire CareYourWay team. As the brand continues to grow its national presence, the values celebrated at the EWIF Awards — integrity, empowerment, and person-first leadership — remain firmly embedded in the company’s vision.
The team congratulates all 2025 finalists and winners and remains committed to shaping a franchising future where care and compassion lead the way.