What began as a career change for former childcare solicitor Jenna Wilson has grown into an award-winning franchise supporting families with evidence-based, ethical sleep guidance.

Over the past decade, Little Dreams Consulting has built its reputation around trusted, practical support that puts each child and family first. Jenna’s legal background helped shape the brand’s commitment to professional standards, research-led guidance and clear, consistent support for parents.

A key moment in the business’s journey came when Fay Smith joined the company, later becoming Jenna’s business partner. Together, their different strengths have helped shape the growth of Little Dreams and its franchise network, with Jenna focusing on ideas, collaborations and brand development, while Fay plays a central role in keeping the business running smoothly behind the scenes.

Today, Little Dreams franchisees bring local knowledge, fresh ideas and a collaborative spirit to the network. As the brand marks its 10-year milestone, its focus remains on supporting more families, strengthening its franchise network and continuing to make a meaningful difference to parents and children across the UK.