Profiting from a focus on product

14/10/2022
Card Connection

Although Card Connection’s Franchisee for Northampton Rakesh Joshi does not have the largest franchise territory in the greeting card supplier’s network, he certainly knows how to make the best of it when it comes to maximising his sales.

Able to supply product from two entirely different card ranges, he’s learnt the best way to mix and match the offering for each display size, in each outlet to best suit what he has learnt is their customers’ exact needs.

For example, some stores require more age specific cards, while others may need more relations designs, depending on the store’s location or mix of customer footfall.

Working out the best mix of cards from each range for each store is a never-ending process, as they are constantly evolving as they are refreshed with brand new designs.

It’s a meticulous focus that pays dividends though.

“Josh, as he’s known within the business, knows the financial benefit that comes from knowing his product inside out,” explains his Regional Sales Manager John Coe.  “And it’s not just about the designs; by understanding each store’s customer base, Josh knows exactly when he can trade up to higher price points to maximise both the retailors margin, as well as his own.”

“Each outlets display size obviously has a big impact on which mix of product and exactly how much he can supply, but Josh’s attention to detail from the largest card racks right down to the humble spinner is the same,” explains John.

Card Connection is a subsidiary of American Greetings Inc., one of the largest greeting card publishers in the world and has limited vacancies for franchisees across the UK and Ireland that are keen to run an expanding business. For more information about this territory and Card Connection please visit www.cardconnection.co.uk

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Card Connection

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