Razzamataz Theatre Schools and Mattel’s Monster High brand team up to encourage children to embrace their authentic self

01/09/2023
Razzamataz Theatre Schools Ltd

Multi-award-winning franchise Razzamataz Theatre Schools is delighted to announce an exciting partnership with Mattel’s Monster High brand, an iconic brand that is known for celebrating individuality and self-expression. The collaboration will empower students to unleash their creativity and embrace what makes them unique through an impactful seven week performing arts programme taking them on a journey of self-acceptance.

The immersive music, dance and drama partnership will bring to life the ethos of Monster High, which celebrates a more accepting world where everyone is proud to be their authentic self through inclusion, diversity, and community. Originally launched a decade ago to a devoted fanbase who connected with the brands message of acceptance and embracing your true selves. Monster High has been updated for a new generation of fans to stand for inclusivity with refreshed identities, more inclusive looks and backgrounds as the monsters embrace what makes them unique.

The Razzamataz students will be introduced to the new characters and music taken from the Animated series in the September-October 2023 term, leading up to the premiere of the second Monster High Movie that will be broadcast on Nickelodeon and Paramount Plus from 13th October 2023*.

Music and dance is a core theme of the live action movies and as part of this partnership, Razzamataz is creating a bespoke programme of content that will engage students and help them to understand and embrace their own unique qualities, leading to self-acceptance and a deeper level of empathy towards others.

The Junior, Inters and Senior students will all take part in the programme which will feature various elements. This includes dance numbers injected with a spooky twist, music from the Monster High Animated series and in drama, exploring the themes of acceptance and the power of teamwork while working through small excerpts of the script providing an opportunity for diversity, equity and inclusion to be freely discussed and supported by teachers.

“This partnership with Monster High aligns perfectly with Razzamataz’s ethos of nurturing young performers in a safe and inclusive environment,” says Denise Hutton-Gosney, MD and Founder of Razzamataz Theatre Schools. “By integrating the Monster High brand into our schools, we give our students the opportunity to explore their creativity and celebrate their individuality. Every week in our schools across the UK, we rejoice in the unique potential in all our students and this collaboration will further strengthen this message.”

In addition to the fun in class, Razzamataz has created activity sheets for students to take home, giving an opportunity to speak to parents and family and extend the reach of the message beyond the classes. Students will be encouraged to showcase their personality and imagine what their own unique Monster personality should be. Razzamataz Theatre Schools was launched in 2000 and has more than 50 schools across the UK teaching more than 10,000 children per week. As part of its commitment to its franchisees, Razzamataz is devoted to partnering with global brands to extend its reach and create excellent local awareness for franchise owners.

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Razzamataz Theatre Schools Ltd

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