One of the UK’s leading SMART repair franchise signals next phase of national expansion backed by private equity growth partner
Revive! Auto Innovations, one of the UK’s leading mobile SMART repair franchise networks, today announces a major milestone in its growth journey, securing investment from Mobeus Equity Partners alongside the planned retirement of co‑founder Terry Mullen.
The announcement marks a significant moment for the business as it enters its next phase of expansion, combining a proven and scalable franchise model with institutional investment to accelerate market leadership across the UK automotive aftercare sector.
A Proven Platform, Ready to Scale
Founded on a franchise-first philosophy, Revive! has built a national footprint delivering high-quality, mobile cosmetic vehicle repair services to both retail and trade customers. The business has become a trusted partner to dealerships, fleets and insurers, supported by a growing network of skilled franchise operators.
With rising demand for fast, cost-effective and environmentally efficient repair solutions, the SMART repair sector continues to outperform wider aftermarket trends—positioning Revive! strongly for sustained growth.
Mobeus Investment Unlocks Next Phase of Growth
The partnership with Mobeus Equity Partners introduces significant strategic and financial backing to accelerate Revive!’s expansion plans.
The investment will support:
- Network growth – through new franchise territories and enhanced technician recruitment
- Technology development to drive job efficiency, customer experience and data insight
- Brand and marketing investment to increase national awareness and lead generation
- Operational infrastructure to support a larger, more productive franchise base
Mobeus brings deep experience in scaling UK consumer and B2B service businesses, with a strong track record in working alongside management teams to deliver long-term value creation.
Leadership Continuity with Clear Strategic Direction
Mark Llewellyn will continue to lead the business, supported by the existing senior leadership team, ensuring continuity of strategy, culture and execution.
Mark Llewellyn, Managing Director, said:
“This is a hugely exciting moment for Revive! We’ve built a strong, resilient and highly scalable business, and this investment allows us to accelerate that momentum.
Mobeus understands our model, our sector and—critically—our franchise-first approach. Together, we are exceptionally well positioned to capitalise on a growing market opportunity.”
Celebrating a Founder’s Legacy
The transaction also marks the planned retirement of co‑founder Terry Mullen, who has played a central role in building Revive! into one of the UK’s most respected automotive franchise brands.
Terry Mullen commented:
“I’m incredibly proud of what we’ve built at Revive! —not just in terms of commercial success, but the strength of the network and the values that underpin it. The business is in a fantastic position, with a strong leadership team and the right partner in place to take it forward. I’m excited to see Revive! continue to grow and thrive in the years ahead.”
Terry will support a structured transition to ensure continuity and stability.
Strong Fundamentals, Significant Headroom
Revive! enters this new phase with:
- A well-established national franchise network
- Diverse revenue streams across trade and retail
- A capital-light, scalable model
- Exposure to structural growth drivers in automotive repair and sustainability
The business is now focused on capturing further market share, expanding its national footprint and strengthening its position as a category leader in SMART repair.
Looking Ahead
With strong foundations, new investment and a clear strategic roadmap, Revive! is poised to accelerate growth and reinforce its leadership position in the UK automotive aftermarket.
