At Water Babies, community sits at the heart of everything we do. As a baby and toddler swim school delivered through a global franchise network, our franchise owners are rooted in the local communities they serve, building trusted relationships with families and creating safe, supportive spaces where children can learn vital lifesaving skills.

Every two years, that sense of community comes to life through Splashathon, our sponsored swim event in support of Tommy’s, the UK pregnancy and baby charity. Delivered locally by our franchisees and their teams, Splashathon transforms lessons into a shared experience, bringing families together to take part, fundraise and make a difference.

Our franchisees play a central role in making this happen. They mobilise their teams, engage their local communities and support families to get involved, turning a national initiative into something deeply personal. From first time fundraisers to long standing supporters, both customers and franchisees are recognised and celebrated, with top fundraisers and the highest performing franchisees acknowledged across the network.

Since the first Splashathon in 2006, our incredible franchise network has raised over £5.7 million for Tommy’s, supporting vital research and services for safer pregnancies. This collective effort reflects the passion and commitment of our franchisees, who share our vision of creating meaningful impact both in and out of the water.

For many within our network, this cause is deeply personal. Through Splashathon, our franchisees and the families they support come together not only to raise funds, but to stand alongside those in our community who have experienced pregnancy and baby loss.

Splashathon is a moment of pride in franchising. It shows how empowered local business owners, united by a shared purpose, can create lasting impact, from teaching children essential lifesaving skills to supporting families beyond the pool.