The Best in British franchising


The Elite Franchise Top 100 (EF100) is delighted to announce the Top 100 Franchisors list 2023 which celebrates the best franchises in Britain. With the franchising industry continuing to drive economic growth across the nation, over 700,000* people are currently employed in franchising throughout the country. Established in 2017, the EF100 recognises and celebrates the industry’s leading franchises. Entering its sixth year, the annual league table reveals who has made the coveted top 100 spots.

To place first on the acclaimed list is an achievement sought by many. This year, Snap-on Tools has taken the top spot and will hold the title for the duration of 2023.

“Placing highly in the league is undoubtedly something to be proud of,” said Scott English, Brand Director of Elite Franchise. “This year, entrants have been judged on our eight key criteria in addition to the business plans they have put in place to ensure the current economic instability and lingering impacts of the pandemic don’t hinder the growth of their business. The franchises on this list have truly impressed us with their innovative ideas and positive mindsets – they deserve huge congratulations.”

Making up the top of the list is Driver Hire in second place, Home Instead taking third place, InXpress coming in at fourth and Water Babies taking fifth position. To be awarded a place in the top five is a remarkable accomplishment for these franchises who impressed the judges with their proven business models and adaptability.

Anita Roberts, Franchise Director at HSBC UK, was one of the 24 franchising specialists judging this year’s entrants. “This year we evaluated a franchise’s ability to proactively tackle issues within our turbulent economic climate whilst supporting their franchisees and the communities they serve. To rank within the top 100 is a phenomenal accomplishment – it demonstrates their tenacity to add value to networks inside and outside of the franchise industry.”

The highest climber since last year’s list is Puddle Ducks – from 44 in 2022 to 20 in 2023 – with the highest new entrant being The Travel Franchise at position 17. The EF100 showcases a wide range of successful franchises across numerous sectors, illustrating the abundance of the British franchising industry. In addition to celebrating the best franchises, the EF100 acts as a guide for anyone considering buying a franchise with the list providing an array of exciting opportunities.

“We are thrilled for every single entrant who has made the EF100. Every year, the ranking becomes more competitive, and this year has been no exception. From hundreds of entries, the list showcases franchises who have continued to provide exemplary services or products alongside substantial support to their networks of franchisees. The 2023 EF100 list shows the best that the British franchising industry has to offer,” added Scott.

The EF100 brands will gather at a celebratory glittering awards gala at The Tower Hotel, Tower Bridge, London on 16th March 2023.

To view the full EF100 league table, visit

*British Franchise Association/NatWest, 2018, Franchise Landscape.

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