When you are looking to recruit new employees, most of the time you might go straight to formal hiring companies like Indeed but sometimes your best option could be surprising, Facebook.

A key difference that can’t be ignored is that Facebook is a platform people use fairly regularly at all times of the day, whilst Indeed is a platform that people only tend to use when primarily trying to look for jobs. This means that by using Facebook as well as Indeed, your ad could be seen by people who didn’t even realise they were looking for jobs! Even if they don’t interact with it, your branding and advertisement should be recognisable enough! If they do interact, Facebook’s algorithm will repeatedly show it to them (something Indeed doesn’t do).

Pricing is also much cheaper with Facebook, which might be hard to believe with all the extra engagement you can generate from using a social media platform that already has around 2.89 Billion active monthly users globally, and 48.5 million active monthly users in the UK (both as of July 2021). The reach that your Facebook ads can achieve is virtually endless.

Facebook can also be more straightforward than Indeed, with location-based ad targeting and directly asking new applicants for the details that really matter to you; getting the right staff members for you is efficient and easy. No more reading through tonnes of CVs of varying qualities, you can choose what is relevant.

Due to the way Facebook ads work, you can also be more persistent with people who may have been interested but didn’t follow through. Re-targeting allows you to advertise with more detailed ads to people who have already interacted with one of your initial ads, potentially gaining back interest from someone who was semi-interested before.

We recommend Facebook as an additional tool for recruitment, because it has a pre-established, wide audience that you can appeal to directly for a much cheaper price, both in time and money!