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No Letting Go gets social in 2011

No Letting Go is stepping up its marketing activity and harnessing the power of social media. The company has appointed a dedicated external consultant – Zoe Cairns – to enable the No Letting Go network to fully exploit the massive potential represented by the growing portfolio of social media channels.

With traditional advertising tactics in decline, under the guidance of Zoe Cairns, No Letting Go will use various social media networking techniques to boost its marketing function. By using social media to connect with and build the trust of key marketing targets, No Letting Go will capitalise on the unique and increasingly relevant lure of social networking to drive franchise recruitment. In addition, the 22 strong network of franchisees will be given training which will enable them to access this potent business tool to communicate with both current and prospective clients.

Commenting on the appointment, managing director Nick Lyons says “Whilst we are already using some of the accepted tried and tested social media vehicles, we are keen to develop a strategic, planned programme of activity, which will ensure a sustained online presence. We are also keen for our franchisees to capitalise on the opportunity to strengthen their share of the local inventory services market by exploiting the currently under utilised social marketing resource, which has been proven to deliver tangible results by building relationships and encouraging trust with key business targets. We look forward to working with Zoe to help achieve this goal’.

No Letting Go Inventory Management Ltd

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