November 18, 2019
One Stop the convenience store retailer has celebrated another big milestone by opening its 200th franchise store in Witham, Essex.
This week, customers have been eager to be one of the first inside, delighted to welcome One Stop to the area which, together with the instore pharmacy, is the only store in the new Fleming Park housing development of 200 homes.
One Stop’s franchise model has seen rapid growth in recent years and the opening is a celebration for new franchisees Danny Osborn and Neel Patel, as well as the whole of One Stop who have worked hard to perfect an award winning franchise model that is one of the most competitive and highly sought after options on the market.
One Stop’s very first franchise store was officially launched in January 2015 after a 12 month trial. Just four years later this number has risen to 200 with that number set to continue accelerating as the needs of the high street change and shoppers increasingly turn to the convenience sector for quicker, more frequent visits.
One Stop’s Head of Franchise John Miller commented: “This is a real milestone for us at One Stop as we welcome our 200th franchise store to our portfolio of over 950 neighbourhood stores. At the heart of every store is the community and today’s opening is testament to the very positive reception that One Stop receives.
“Over the years we’ve worked hard to build an outstanding franchise model that allows franchisees to build strong, profitable businesses, many going on to open multiple sites. We assist all our franchisees every step of the way; it’s about long-term support and relationship building. We welcome Danny and Neel to One Stop and wish them the very best with the new store.”
Making the community aware of a new store is crucial to its success and One Stop provides each of their franchisees with a marketing tool kit which helps them to create awareness within their local community. This includes 1,000 personalized leaflets, face painter, a store launch box (containing balloons, bunting, ribbon, raffle book, scissors etc), posters and social media assistance.
Franchisee Danny comments: “I wanted a reputable convenience store, that has a strong high street presence to open alongside Osbon Pharmacy. One Stop ticked all the boxes I was looking for and we’ve been absolutely delighted with how well the whole process has gone.
“We’re in a great position, within a new housing development, to quickly become the hub of the community and the feedback we’re already getting from customers is delightfully positive. They love the new store, its brightness, cleanliness, range of offers and they’re incredibly pleased we’re now in their area.
“Thank you to the whole community for welcoming us so warmly and we look forward to serving them all for years to come at our new store in Witham.”