One Stop is launching its brand-new Summer campaign this week with a fully integrated promotional launch strategy across its 900 stores, with online and social media support. It will be offering customers the chance to win a host of exciting prizes, along with ‘Great Offers’ and ‘Summer Savings’ across many of its top name brands.
The campaign kicks off in style on Wednesday 1st June and runs until Tuesday 26th July. The first week will see a ‘Great British Celebration’ where all 900 stores will have a British jubilee takeover – stores will be decorated with bunting, posters and big promotions on favourite brands to get the party truly underway, as we join together as a nation to celebrate HRH Queen Elizabeth’s platinum jubilee!
One Stop has collaborated with a number of its trading partners to offer customers multiple opportunities to win top prizes including a 4-star family holiday to Portugal, a glamping staycation and a garden makeover! There will also be a £500 cash giveaway every week throughout the eight weeks of the campaign. Customers can take advantage of a top promotion from the brand which has sponsored that week’s prize, from Blossom Hill White Zinfandel (for just £5) to King Pot Noodle (for just 90p)!
Nigel Prendergast, Head of Customer Marketing and Business Support at One Stop comments: “We’re mindful that the cost of living is rising and customers are looking for the best deals. So, across the next eight weeks we’re proud to be launching our Summer campaign where we’ll have brilliant deals. We’re keen to offer customers great value when most things at the moment seem to be rising in price.”
The convenience retailer is set to lead with its ‘Great British Celebration’ campaign during week one and then follow with its ‘Great Offers’ across weeks two to eight.
One Stop’s integrated campaign will see promotional activity online, with a dedicated landing page and emails to customers, alongside social media activation which will publicise the activity and the weekly deals.
Renowned for its award-winning competitions, One Stop’s Summer campaign is likely to hit the mark and really engage its loyal customer base and add new interest with database sign ups, which is a requirement to win. There are a host of games that customers can jump onboard and play for their chance to get lucky with one of the 16 different prizes. These include classic favorites ‘Spin the Bottle’, ‘Spot the Difference’ and ‘Hit the Target’. Customers just need to head to www.onestop.co.uk from Wednesday 1st June for their chance to play and win!
Nigel continues: “The whole country is looking forward to enjoying a Summer without restrictions and what a fantastic way to get these celebrations started than with the Queen’s Jubilee and an extra bank holiday!”
The prizes and promotional offers are as follows:
- 1st – 7th June top prize is a £2,500 garden makeover and a second prize of £500. Customers can also take advantage of Sensations crisps for just £1.25
- 8th – 14th June top prize of a Mexican Clay chiminea and a second prize of £500. Customers can also enjoy a bottle of Blossom Hill White Zinfandel for £5
- 15th – 21st June top prize of a luxury portable pizza oven and a second prize of £500. Stella fans will be happy with (4) bottles of the new Unfiltered larger for £5
- 22nd – 28th June top prize of a two-night family glamping holiday and a second prize of £500. Stock up on your Pringles this week as they’re just £1.50
- 29th June – 5th July – top prize of a deluxe premium BBQ and a second prize of £500. Form an orderly queue for this week’s special deal of Squashies for just 90p!
- 6th – 12th July – top prize of a luxury garden furniture set and a second prize of £500. Customers can this week get 24 cans of Coke for just £7.50
- 13th – 19th July – top prize of a lawnmower and a second prize of £500. This week it’s Madri 660ml which customers can grab at the great price of 3 for £5
- 20th – 26th July – top prize of a four-night family holiday to Portugal and a second prize of £500. It’s a right royal promotion here with King Pot Noodle for 90p!