One Stop is celebrating the success of its franchise business with nearly 100% of franchisees renewing their contracts into year six, for another five years.
Having started franchising in 2013, One Stop has seen steady growth in the sector with over 200 franchise stores opening and now 94% renewing again, which is testament to the offering the retail convenience store provides.
Gaz Bains who runs the One Stop franchise in Belgrave Road, Coventry has been quick to extol the virtues of the business and explains: “It’s such a good package with an excellent support system which takes away so much of the work you would have to do as an independent or within a symbol group.
“There are regular planogram changes, orders are generated automatically and with such a fantastic new EPOS system and supporting technology, we don’t have to worry about anything! One Stop keeps us well ahead of the trends and it’s such a well-recognised brand.”
One Stop’s award-winning franchise model offers new and existing franchisees a host of opportunities including a brand-new state of the art EPOS system, market leading promotions and an extensive level of support, including a dedicated business development manager.
Gaz continues: “Joining One Stop you need to decide if you’re a shop keeper or a retailer. Shop keepers existed 20 or 30 years ago and that’s not where customers are going. Customers expect so much more nowadays. One Stop is no longer a distress store where you go simply to grab something you’ve forgotten. They’re becoming destination stores.
“One Stop gives excellent margins on promotions and this drives people into store. Thanks to the regular deliveries we also don’t need to keep masses of stock.”
John Miller, head of franchise comments: “The number of franchisees who have renewed their contracts shows real confidence in our brand. We are offering them the best franchise model on the market and these ongoing renewals demonstrate One Stop’s long term trusted partnerships.
“It’s really heartening to hear franchisees like Gaz giving the One Stop model such praise because we view our franchisees as an extension of our own team. We want to be there to help, support and guide the franchisee’s business into profitable growth and be a more successful and sustainable business together. There is very much a mutual benefit.”
With the pandemic changing shopping habits by driving customers to purchase more locally and with so many franchisees eager to renew contracts, what’s next for One Stop?
John concludes: “We’re not looking to slow down now; we’re putting our foot on the franchise pedal! We have restructured and recruited four new colleagues, who have a lot of experience in retail and convenience. I have the utmost confidence in them helping us realise our strategic vision and providing the very best franchise model on the market.”