One Stop has released news of its exciting 2021 festive campaign, ‘Countdown to Christmas’! It will feature weekly interactive games which customers can play during the seasonal build up and be in with a chance of winning dozens of prizes, including a £5,000 Christmas bundle!
The convenience store retailer is renowned for its imaginative campaigns and ‘Countdown to Christmas’ is hot on the heels of One Stop’s award-winning Eddy the Elf initiative, which ran through 2019 and 2020.
This year, One Stop has delved deeper into its own customer insight to understand what people are really looking forward to this Christmas, which are simply ‘togetherness’, ‘tradition’ and ‘treats’. The games will play on these three ‘Ts’ and also be reflected in the prizes and top brand promotions running alongside, all designed to help celebrate the festive season in style!
Each time a customer successfully completes a game, they will be entered into the overall prize draw to win the £5,000 Christmas Bundle, which will be drawn at the end of the campaign. The bundle includes an Apple iPad, Apple Airpods, a case of champagne, SONY Bluetooth soundbar, HP Chromebook laptop, SONY 50-inch Ultra HD Smart TV, a drone and much more!
Customers will also have the chance of winning each week’s mid-tier prize, which includes an Apple watch, Dyson Hairwrap Styler, a Spa Day for two and a SMEG coffee machine. One Stop will also be giving away seven £50 Love2Shop vouchers each week to runner ups.
With so many chances to win, One Stop is keen to spread the Christmas cheer, far and wide, as Nigel Prendergast, Head of Customer and Business Support, comments: “We’re really excited to be releasing another bespoke campaign this year.
“With Christmas being affected last year with Covid, there is a greater sense of ‘normality’ being anticipated this year and customers are telling us that socialising with family and friends is really key; a ‘togetherness’ that wasn’t available last year. Christmas is also a great time for traditions, whether that’s stocking up on lots of food and drink, taking the children to see Santa or visiting the Christmas markets.
“It is also a time when customers are looking to treat themselves and their loved ones, which is why we were keen to provide customers with lots of fun opportunities to win some great prizes along the way!”
With value also being a key driver, it’s essential that those treats are affordable, so One Stop is joining forces with a number of top brands from Pringles to Coca Cola, to offer weekly deals.
So, how does the Countdown to Christmas campaign work?
Starting on Wednesday 24th November, there will be five doors that customers see when they visit www.onestop.co.uk. The weekly deal will be revealed behind each door, alongside the game for customers to play to try and win a prize!
Branded with each week’s promotional deal, the games will include firm favourites like ‘Spot the Difference’, ‘Guess the Picture’ and a ‘Drop game’ which the whole family can enjoy.
The website will also feature additional blogs, recipes and store finder details, so customers can indeed make it the digital one stop for everything Christmas’y’!
One Stop, which recently won Gold at the Grocer Gold awards, will be supporting Countdown to Christmas with a huge marketing campaign, from traditional emails and point of sale (POS) in store, to newer communication and social media channels such as Instagram and Tik Tok.
Nigel continues: “Since the pandemic, convenience stores have become the high street heroes and a far greater number of customers have come to rely on us. We’ve also had many people discover us and stay with us, as they’ve realized what superb choice, freshness and value we offer, just around the corner.
“This year we will focus on real traditions of family, friends and spending time together. Our customers are at the heart of everything we do, so we’re keen to give them some superb promotions, celebrations and giveaways to thank them for loyally shopping with us.”