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Ovenclean launches marketing initiative following survey

A new central marketing initiative has been launched by franchise brand Ovenclean, following the findings of a survey into awareness of the sector in which the brand operates.

Results from a national survey commissioned by Ovenclean into awareness and attitudes towards professional domestic oven cleaning services highlighted that although the marketplace is going from strength to strength, 22% of the 26 million households in Britain are still unaware of professional oven cleaning services, suggesting massive, untapped, market potential.

“The integrated campaign includes a mix of online and offline marketing activity, such as Google AdWords and PR, aimed at raising brand awareness amongst consumers and increasing the number of customer enquiries for the franchise network – ultimately increasing their turnover,” Ovenclean marketing manager Rebecca de Chair explained.

According to Rebecca, the survey findings were too good to ignore: “With such potential in the marketplace, the campaign was really a no-brainer, aiming to benefit our franchise network by raising brand awareness and, in turn, increase demand.”

The regionally-targeted, but centrally-driven, campaign represents a major investment by Ovenclean in supporting its franchisees in their territories, increasing awareness and generating new business through high-impact promotion of Ovenclean’s services to consumers. Rebecca added: “We are committed to supporting and enhancing our franchisees’ own marketing with this new initiative which will work alongside the marketing that they are already doing in their territory.

“It’s a really exciting time for Ovenclean. Our Christmas rush begins in September and historically this is one of our busiest times of year. Given that we’ve already seen a 10% uplift in demand since the launch of this ongoing marketing campaign versus the same period last year, things are really looking up!”

Ovenclean

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