Ovenclean’s recently launched centrally-organised marketing initiative has proven to be a roaring success for the franchise – substantially increasing demand for the service nationally, as well as impacting on awareness levels.
“We are delighted by the results so far. The integrated campaign has already generated a record number of enquiries for the network,” says Rebecca de Chair, marketing manager of Ovenclean. “Our latest figures show that over the last quarter alone we have seen a 29% increase in demand versus the same time last year. What’s more, as we continue to refine and optimise our campaigns we can only expect this to increase even further.”
The regionally-targeted, but centrally-driven campaign represents the franchisor’s commitment to support its franchisees. “The campaign includes a mix of online and offline marketing activity, such as Google AdWords and PR,” Rebecca continues. “As more and more of our customers are finding us online, we’ve seen a great return on our Google PPC activity which is having a particularly positive effect. We have achieved an increase of almost 90% in visits to the Ovenclean website over the last quarter, just showing how the central marketing activity is raising brand awareness amongst consumers and increasing the number of customer enquiries for the franchise network, which is fantastic news.
“We are fully committed to supporting and enhancing our franchisees’ own marketing with this initiative, which works alongside the marketing that they are already doing locally in their territory. Demand is rocketing, our network is busier than ever and things are really looking up!”