Pizza franchise Papa John’s has announced it has teamed up with Welcome Break, the motorway service station operator, to open new pizza outlets across the UK’s motorway network.
Papa John’s is now serving up pizza to travellers in Welcome Break services located in Abington, Gretna Green, Keele, Hopwood Park, Gordano, Leicester Forest East, South Mimms, Cobham, Oxford, Fleet, Warwick and Corley.
“Welcome Break has a footfall of around 80 million people a year,” explains Dave Galvin, UK franchise sales manager, Papa John’s. “We are delighted that such a trusted brand has recognised the quality of Papa John’s pizza and selected the franchise to be rolled out within multiple outlets.
“We are keen to grow the number of Papa John’s stores throughout the UK and our deal with Welcome Break is part of this strategy. For our existing franchisees, the increased brand awareness Papa John’s will gain will also further support their businesses throughout the country.”
The deal sees Welcome Break acting as a franchisee for the outlets, which offer a cut-down version of the full Papa John’s menu with hot ‘food-to-go’ better suited to the transient nature of Welcome Break’s customers.
Rod McKie, chief executive of Welcome Break, said: “We trialled Papa John’s earlier this year in Fleet and Oxford and were delighted with the results. Since mid-October we have opened two stores a week and plan to open further outlets in the New Year.”
Papa John’s was founded in the USA in 1984 and currently has 208 stores across the UK, and some 4,000 outlets in 33 countries around the world.