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Industry News Centre

Peterborough franchise network rallies local businesses

Franchisees in the Peterborough area are proving the worth of the UK’s flagship Local Franchise Network (LFN), a business group working for the mutual benefit of franchise businesses in the town and its surroundings, with two of its members working together on a project that typifies the goodwill and support found throughout the franchise community.

The Peterborough LFN is the strongest group of its kind in the UK and combines the efforts of the region’s franchisees, through joined-up initiatives and working, to raise awareness of franchising and franchised businesses. It aims to help consumers better identify businesses that are franchised, whilst encouraging its members to engage with other franchisees in order to facilitate business relationships. It has been particularly successful in Peterborough, with quality businesses working with one another to boost the profile of franchising.

Signage experts, Signs Express (Peterborough & King’s Lynn), and fluid transfer company, Pirtek, were delighted to work together on a recent vehicle graphics contract following their involvement in the Peterborough LFN, which is strongly supported by the British Franchise Association. It developed from the ‘Proud to Franchise’ initiative, launched in 2006 by the bfa.

Following both companies’ involvement in the enterprise, Signs Express was approached by Pirtek to transform their silver van into a branded rally car replica with a vehicle wrap. The vehicle was wrapped in specialist wrapping film and then overlays of company logos and orange reflectives were added to complete the finished effect.

The design for the van was based on the actual rally cars, driven by Andrew Jordan and Jeff Smith on behalf of Pirtek Racing (Eurotech Racing), in the British Touring Car Championships. As a result, the finished product will create an exciting form of transportation for Pirtek employees when it is used to deliver their products to customers.

Anne Hitch, centre manager at Signs Express (Peterborough and King’s Lynn), commented: “Since becoming involved in the Proud to Franchise initiative, I have worked with a variety of new customers and continued to see the benefits the enterprise brings. This latest project with Pirtek is yet another example of how franchises working together in their local area can bring around exciting results.”

John Hector, managing director at Pirtek Peterborough, added: “It’s great to find like-minded business owners who provide a high quality professional service. I can honestly say we were delighted with the end result and pleased with the enthusiastic response from our customers.”

If you’d like to know more about Local Franchise Networks, or think that one could work in your local area, then contact Pip Wilkins at the bfa on 01235 820470.

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